Open to opportunities

melaina bradley

@melainabradley

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I optimize paid media campaigns through data analysis, AI-powered reporting, and performance-focused strategy.

United States

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What I'm looking for

I'm looking for a client-focused role where I can optimize paid media, build AI-powered reporting workflows, improve campaign performance, and help define scalable processes in a fast-paced or early-stage environment.

I've managed Google Ads, Meta Ads, and programmatic campaigns at Meta Metrics, overseeing monthly ad budgets exceeding $50,000 while maximizing ROI. I analyze ROAS, CTR, CPC, CPA, conversion rate, and customer acquisition cost to identify clear optimization opportunities.

I build AI-powered reporting workflows with ChatGPT, Claude, and AI agents, conduct A/B tests across creatives, landing pages, and audiences, and turn campaign data into recommendations for clients and internal teams.

My background also includes confidential bookkeeping and tax support at Intuit, journalism at Vice Media, education, and high-trust client support. I'm comfortable defining processes in early-stage environments and bring organized, client-focused communication to fast-moving work.

Experience

Work history, roles, and key accomplishments

Ad Performance Analyst

Meta Metrics

Jan 2023 - Jan 2025 (2 years)

Managed paid media campaigns across Google Ads, Meta Ads, and programmatic advertising platforms, overseeing budgets exceeding $50,000 per month. Analyzed campaign performance using KPIs and built AI-powered reporting workflows.

Home Care Provider

Private Caregiver

Provided daily care and assistance to a paraplegic client. Managed medication reminders, scheduling, and household operations with compassion and organization.

Patient Care Medication Management Scheduling Household Management Caring And Compassion Problem Solving

Journalist

Vice Media

Conducted research and interviews for published articles. Produced written content under strict deadlines and organized information for accurate publication.

Research Interviewing Writing

Preschool Teacher

Trinity Lutheran School

Developed engaging lesson plans and classroom activities. Fostered a safe and encouraging learning environment and communicated student progress with parents.

Lesson Planning Classroom Management Child Development

Tax & Bookkeeping Specialist

Intuit

Supported clients with bookkeeping, tax preparation, and financial documentation. Managed confidential financial records with accuracy and professionalism in a fully remote environment.

Bookkeeping Tax Preparation Financial Documentation Confidentiality Remote Work