MAMekonnen Ali
@mekonnenali
Product and service marketing leader with 12+ years in telecom portfolio performance.
EthiopiaWhat I'm looking for
I am a product and service marketing professional with more than 12 years of demonstrated experience in telecom product management, lifecycle and portfolio performance, and go-to-market strategy. I have managed consumer, B2B, FinTech and digital content catalogs and led data-driven portfolio decisions.
My achievements include preparing PCRF FRS documents, leading device and bundling strategies, designing loyalty and segmented offers, and delivering quarterly portfolio reports with revenue impact analysis across KPIs such as ARPU, revenue and transactions. I earned recognition as a top performer across multiple years (2016–2022).
I bring strong skills in product governance, TTM, data analysis, digital marketing, and stakeholder communication, backed by targeted trainings (Huawei BSS, PMP, SPSS, TTM, STP) and a consistent record of driving revenue and customer-centric product initiatives.
Experience
Work history, roles, and key accomplishments
Product & Service Performance Manager
Ethio Telecom
Mar 2023 - Present (2 years 11 months)
Leading portfolio lifecycle and performance since March 2023, monitoring launched offers, producing quarterly revenue-impact reports, and aligning products with corporate strategy.
Product and Service Governance Expert
Ethio Telecom
Jul 2020 - Feb 2023 (2 years 7 months)
Managed time-to-market and lifecycle governance for telecom offers, prepared portfolio reports and conducted strategic analysis to optimize revenue and KPIs.
Product & Service Specialist
Ethio Telecom
Dec 2016 - Jun 2020 (3 years 6 months)
Managed products and services lifecycle and go-to-market execution, driving portfolio performance and market adoption across consumer and enterprise segments.
Product and Service Analyst
Ethio Telecom
Apr 2014 - Nov 2016 (2 years 7 months)
Managed individual and enterprise offer portfolios and supported product lifecycle activities to improve time-to-market and market performance.
Customer Service Agent
Ethio Telecom
Oct 2012 - Mar 2014 (1 year 5 months)
Served customers in a call center role, resolving service issues and improving customer experience during service usage.
Education
Degrees, certifications, and relevant coursework
Alpha University College
Master of Business Administration, Business Administration
2018 - 2019
Completed a Master of Business Administration program at Alpha University College from October 2018 to July 2019.
Mekelle University
Business and Economics
2010 - 2012
Attended the Faculty of Business and Economics at Mekelle University from November 2010 to October 2012.
Availability
Location
EthiopiaAuthorized to work in
Salary expectations
Job categories
Skills
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