Open to opportunities

Mastewal Yohannes Agonafir

@mastewalyohannesagon

Senior product manager delivering fintech and digital marketplace platforms that expand credit access and modernize payments.

Ethiopia

Message

What I'm looking for

I want to lead product strategy in fintech or digital marketplaces, owning roadmaps and GTM, partnering cross-functionally, and using AI/data to deliver measurable outcomes for underserved customers.

I’m a Senior Product Manager with experience building and scaling fintech and digital marketplace products across Ethiopia, the Middle East, and Africa. At Kifiya Financial Technologies, I lead product strategy for a Partner Relationship Management platform serving 50,000+ customers and driving over 5 billion Ethiopian Birr in loans.

I direct roadmaps, backlog, and stakeholder alignment across business, technology, operations, and partners—turning partner inputs and customer needs into product requirements and faster iteration. Previously, I led end-to-end product development for a payments provider’s food-delivery expansion and owned customer and partner journeys; earlier, I managed enterprise ERP delivery as a Product Owner, from discovery through launch.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Kifiya Financial Technologies

Sep 2023 - Present (2 years 7 months)

Led product strategy for the Partner Relationship Management platform serving 50,000+ customers and enabling over 5 billion Ethiopian Birr in loans. Owned roadmap/backlog and aligned business, technology, operations, and external partners through requirements and go-to-market planning.

Product Strategy Roadmapping Backlog Management Stakeholder Management Digital Lending Partner Relationship Management Go To Market Planning

Product Manager

Taskmoby

Aug 2022 - Sep 2023 (1 year 1 month)

Drove product strategy and delivery for the customer booking and provider-matching journey in a home services marketplace. Authored product requirements, coordinated partner execution, and represented the company at GITEX Global 2022 to build investor and ecosystem visibility.

Product Management User Journey Mapping Partner Management Go To Market Planning Marketplace Operations Performance Tracking

Product Manager

Flocash

May 2020 - Aug 2022 (2 years 3 months)

Owned end-to-end product development for the company’s food-delivery expansion, including the customer app, driver app, and restaurant portal from concept to launch. Defined product strategy and UX scope with business, marketing, and sales teams and launched through integration into existing payment infrastructure.

Product Management Payments Integration System Integration UX Product Launch Management

Product Owner

MGSofuware Solutions

Aug 2017 - May 2020 (2 years 9 months)

Led delivery of a custom ERP platform, owning 7 of 12 modules from discovery through launch. Ran stakeholder interviews and workflow analysis to translate operational needs into product requirements and agile delivery plans, coordinating distributed implementation and end-user training.

Enterprise Software Agile Delivery Requirements Management User Training