Open to opportunities

Megha Pandey

@meghapandey

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Digital marketing professional driving high-ROI campaigns across social, search, and CRM.

India

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What I'm looking for

I’m looking for a role where I can own end-to-end digital and social growth—running paid media, CRM, content strategy, and influencer/PR activations—to drive measurable bookings, leads, and ROI with strong cross-functional support.

I’m a digital marketing professional with 8+ years of experience across social media marketing, paid advertising, CRM, content strategy, SEO, brand management, and influencer marketing. I lead integrated campaigns that connect brand awareness to measurable conversions.

In my current Assistant Manager role, I manage website strategy and Google Ads (Search & Display), while running A/B tests on creatives, audiences, and landing pages to improve conversion rates. I’ve executed 360° marketing across digital and offline channels and implemented WhatsApp chatbot marketing to drive lead generation.

Previously at Novotel, I strengthened OTA performance and search visibility using tools like Koddi and Sojern, while ensuring brand consistency across online and offline touchpoints. I led launches such as Restro Bar “188DownTown,” driving market buzz and footfall, and supported multi-channel strategies including OOH, social media, and influencer collaborations.

I’ve also managed social media and performance campaigns end-to-end—growing Instagram to 100K+ followers in 1 year, publishing 30+ posts weekly, and supporting government and private clients with public-awareness campaigns. I bring strong people leadership, having led teams of 9 and 5+ members, alongside expertise in Meltwater social listening and content ideation using AI tools.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Marketing & Comms

Current

Radisson Blu Guwahati

Sep 2025 - Present (10 months)

Led website strategy and managed digital and offline 360° marketing campaigns to drive direct bookings and brand awareness, including Google Ads and Meta lead-generation campaigns. Conducted A/B testing and managed PR/media, influencer partnerships, and WhatsApp chatbot lead generation.

Website Management Google Ads Meta Ads A B Testing Landing Page Optimization Social Media Marketing PR and media relations Influencer Marketing Campaign Management

Assistant Manager - Marketing & Comms

Novotel Guwahati

Apr 2024 - Sep 2025 (1 year 5 months)

Spearheaded integrated marketing initiatives to enhance brand presence and guest engagement, leveraging OTA platforms and multi-channel campaigns across rooms and F&B. Launched the Restro Bar “188DownTown” campaign and managed influencer collaborations and targeted offers on platforms like Zomato and Swiggy.

OTA Koddi Sojern Integrated Marketing Campaigns Influencer Collaboration Zomato Marketing Swiggy Marketing EazyDiner Marketing Rooms and F&B Content Content Production (Video and Photography)

Social Media Manager

GPlus - InsightBrandcom

May 2023 - Apr 2024 (11 months)

Executed and monitored Meta and Google Ads campaigns, including daily checks and monthly performance reporting on spend and conversions. Managed social media platforms for clients, led video content and social campaigns (including Pride Month), and used Meltwater for social listening and sentiment analysis while supporting team execution.

Meta Ads Google Ads performance reporting Social Media Management Content Curation Video Content Creation Meltwater Social Listening Media Monitoring Sentiment Analysis Team Leadership

Social Media Editor

InsightBrandcom

Jan 2021 - May 2023 (2 years 4 months)

Led paid and organic social media strategy across Facebook, Instagram, and X for government clients, managing campaign delivery and serving as primary client POC. Published 30+ posts weekly, ran influencer campaigns (e.g., Imperial Blue and Blenders Pride), and managed a team of 5+ members.

Facebook Instagram Paid Social Organic Social Campaign Management Government Client Communication Influencer Marketing Content Repurposing Team Leadership

Social Media Executive

G Plus

Jul 2017 - Jan 2021 (3 years 6 months)

Managed end-to-end social media strategy, execution, and community management, growing Instagram to 100K+ followers in 1 year. Drove event and campaign promotions and applied content marketing and SEO to improve online presence.

Social Media Strategy Community Management Instagram Growth Facebook Instagram Event Promotion Content Marketing SEO