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Ishita Hans

@ishitahans

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I build social media growth engines through content strategy, paid campaigns, and performance optimization.

India

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What I'm looking for

I'm seeking a Digital/Social Media Marketing Specialist role where I can own growth strategy and hands-on execution across content, paid media, and performance optimization.

I've led organic and paid social growth for Big Digital Technology, scaling Instagram from zero to 21K+ followers and Facebook to 38K+ within 12 months.

I own content strategy from weekly calendars through execution, working with creative teams to grow reach and engagement. I also directed Instagram Reels that averaged 900K+ views per post and became the brand's primary growth channel.

At Travel Buddy, I defined the user-growth roadmap, improved DAU/MAU through targeted engagement initiatives, and optimized Facebook campaigns through A/B testing and creative iteration. I translated weekly campaign and user metrics into content strategies that increased website traffic and engagement.

My experience also includes Shopify email marketing, product listings, SEO, creative production, and integrated campaigns across LinkedIn, Twitter, Tumblr, Instagram, and Facebook.

Experience

Work history, roles, and key accomplishments

Current

Social Media Expert

Current

Big Digital Technology Pvt Ltd

Jul 2025 - Present (1 year 2 months)

Spearheaded integrated organic-and-paid growth strategy scaling Instagram to 21K+ and Facebook to 38K+ followers within 12 months. Directed high-retention short-form video content averaging 900K+ views per post and optimized Meta Ads campaigns to improve CTR and ROI while reducing CPC.

Meta Ads Instagram Reels Content Strategy Paid Social Audience Growth Performance Analysis A B Testing ROI Analysis Budget Analysis Meta Business Suite Meta Creator Studio

Growth and Social Media Head

Travel Buddy

Sep 2023 - Mar 2025 (1 year 6 months)

Defined and executed user-growth roadmap, increasing DAU/MAU within the first quarter through targeted engagement initiatives. Planned and optimized Facebook paid campaigns, built content calendars, and delivered weekly performance dashboards to leadership.

Growth Strategy Paid Media Campaigns Facebook Ads A B Testing Content Calendar Performance Dashboards Data Analysis LinkedIn Engagement

Digital Marketing Associate

Kamakhyaa

Jan 2023 - Jul 2023 (6 months)

Executed Shopify-based email marketing campaigns that drove strong open rates and improved click-through performance. Designed on-brand creative assets and produced short-form video content for product promotions, while managing SEO-optimized product listings.

Shopify Email Marketing Creative And Design Instagram Facebook Reels SEO Product Listing Canva

Digital Marketing Intern

GIIT Solutions

May 2022 - Nov 2022 (6 months)

Coordinated integrated marketing campaigns across LinkedIn, Twitter, Tumblr, and Instagram, increasing follower engagement through targeted content. Improved organic search visibility through keyword research and SEO/SMO optimization.