Open to opportunities

gabriella soto

@gabriellasoto

Message

Dynamic marketing coordinator with expertise in digital engagement strategies.

United States

Message

What I'm looking for

I am seeking a role that fosters creativity and collaboration, with opportunities for growth.

I am a passionate marketing coordinator with a proven track record of driving engagement and brand awareness through innovative digital strategies. Currently, I lead content planning and copywriting for COPT Defense Properties, where I have successfully increased our LinkedIn impressions to over 20,000 monthly with a remarkable engagement rate of 24.1%. My experience spans various sectors, including B2B email campaigns and visual content strategy, ensuring that marketing materials are not only effective but also aligned with brand standards.

Throughout my career, I have demonstrated my ability to adapt and thrive in fast-paced environments. As a freelance marketing and communications consultant for Happy Paws, Inc., I revamped the employee handbook and developed the company's first brand guide, enhancing internal and external communications. My role as Donor Relations Coordinator at Global Empowerment Mission allowed me to launch impactful campaigns that significantly increased donor engagement and social media reach. I am committed to leveraging my skills in social media strategy, content creation, and analytics to drive results and foster meaningful connections.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

COPT Defense Properties

Jan 2025 - Present (6 months)

Led weekly content planning and copywriting on all social platforms via Sprout Social, driving 20,000+ monthly LinkedIn impressions with a 24.1% engagement rate. Managed B2B email campaigns targeting defense IT tenants, aligned with brand standards and growth objectives.

Sprout Social Content Planning Copywriting Email Marketing WordPress CoStar LoopNet Mailchimp Matterport

Marketing & Communications Consultant

Happy Paws, Inc.

Nov 2024 - Present (8 months)

Rewrote and redesigned the employee handbook using UX best practices, creating a more user-friendly and on-brand resource. Developed the company’s first brand guide to standardize voice and visuals across internal and external channels.

Brand Guide Development Employee Handbook Print Design

Donor Relations Coordinator

Global Empowerment Mission (GEM)

Mar 2024 - Present (1 year 4 months)

Launched GEM’s Monthly Giving campaign, generating 10,193 impressions and reaching 9,746+ Instagram accounts on day one. Revamped GEM's quarterly newsletter using Mailchimp’s integration with Issuu, increasing open rates by 18%.

Mailchimp Issuu Instagram Social Media Strategy Campaign Management

Marketing/Operating & Training Coordinator

Lerner Enterprises

Apr 2022 - Present (3 years 3 months)

Directed social media strategy and influencer collaborations for high-visibility residential property launches. Produced Instagram campaign for 1000 South Capitol, generating 67,717 engagements for Lerner’s newest residential property.

Social Media Strategy Influencer Collaboration Email Marketing Hyly.Ai Event Planning

Integrated Marketing Assistant

TMPG/Uncover

May 2021 - Present (4 years 2 months)

Created influencer strategy decks and reviewed audio creative for local media campaigns. Wrote copy for social media promotions and digital advertisements on behalf of TMPG clients' consumer brands.

Audio Creative Review Copywriting Digital Advertising Campaigns

Media and Marketing Coordinator

Community Educational Research Group (CERG)

Sep 2020 - Present (4 years 10 months)

Initiated CERG’s Giving Tuesday campaign on social media, resulting in a 53% increase in donations. Created the organization’s first brand guide to establish a consistent digital voice and launched a blog with weekly articles.

Campaigns Brand Guide Development Digital Presence Building Blog Management Copywriting Fundraising