Open to opportunities

Md Rashid

@mdrashid1

Message

Marketing and digital commerce leader specializing in ATL/BTL execution, branding, and logistics-driven merchandising.

India

Message

What I'm looking for

I’m looking to lead marketing and digital commerce execution—owning ATL/BTL and campaigns, strengthening vendor/logistics efficiency, and improving brand visibility with measurable outcomes, strong cross-team collaboration, and room to grow into higher leadership.

I’m a marketing and merchandising professional who’s owned end-to-end execution of promotions, branding activations, and store/warehouse rollout programs. Across my roles, I focus on turning plans into measurable visibility through strong content, vendor coordination, and precise on-ground execution.

In my current Assistant Manager Marketing role at RungtaSteel, I execute promotions and marketing plans using ATL/BTL strategies, lead digital campaigns across social media and other digital channels, and partner to develop content for digital, collaterals, and events. I also manage inventory to maintain optimal stock levels, reduce wastage, and ensure timely replenishment, while coordinating logistics/transportation and supply-chain processes to improve cost and efficiency.

Earlier, at Paytm and Dish TV, I managed BTL/ATL branding activations and POSM deployments (GSB, NLB, In-shop, ACP standees), handled CRM and vendor management portals, and supported marcom collateral planning through SAP Procure tooling and SCM coordination. I also helped drive demand-generation activities—dealer meets, insertions, and launch events—while managing teams of agencies, merchandisers, and vendors.

My foundation in e-commerce operations and visual merchandising shaped how I work: I’ve managed product listing and catalog accuracy, order fulfillment and return management, and marketplace monitoring across platforms like Amazon and Flipkart. I’ve also led visual merchandising and training across 225 stores, ensuring uniform standards, planogram/theme styles, and consistent rollout performance.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Marketing

Current

RungtaSteel

Nov 2023 - Present (2 years 7 months)

Plan and execute ATL/BTL and digital promotions, managing social media and other digital channels. Oversee content/collateral and event material, inventory and vendor logistics, and coordinate customer care via inbound toll-free/CRM.

ATL BTL Promotion Planning Social Media Management Inventory Management Vendor Management Logistics Coordination POSM Collaterals Content Development CRM

Junior Manager - Branding & Merch

Paytm

Oct 2021 - May 2023 (1 year 7 months)

Managed BTL/ATL marketing campaigns and brand activations across verticals, including onsite branding and signage POSM deployments. Handled CRM and vendor portals with SAP Procure tool support, and coordinated creative/artwork with timely execution of market collaterals.

ATL Campaigns Brand Activation Vendor Management CRM Management

E-commerce Operations

FASHRAMP, FITRO

Jan 2019 - Oct 2021 (2 years 9 months)

Managed product listings, advertisements, and complete online operations across B2B and B2C portals with inventory record accuracy and compliant cataloguing. Owned order fulfillment from marketplaces, including manifests/dispatch labels, returns management, and bulk listing updates for platforms like Amazon and Flipkart.

E Commerce Operations Product Listing Management order fulfillment Returns Management Dispatch Labels Manifests

Deputy Manager - Marketing Communications

Dish TV India Ltd

Aug 2015 - Dec 2017 (2 years 4 months)

Provided retail and trade marketing visibility through ATL/BTL activities, POSM planning, and dealer/distribution support. Coordinated PR/PO execution with SCM, managed vendors and POSM printing/dispatch, and organized launch events with budget planning for demand generation.

ATL BTL Trade Marketing POSM Planning & Display Execution Vendor Management PR PO Execution (SAP Procure Tool)

Deputy Manager - VM & Stores

Telenor

Oct 2009 - Jul 2015 (5 years 9 months)

Led visual merchandising rollout across 225 stores, handling VM installation/audits and training teams on VM standards. Managed PR/PO and vendor bill processing through GR-IR and supported marcom execution coordination with SCM and finance.

PR PO Execution Marcoms

Marcom Executive

Tata Teleservices Ltd

Sep 2007 - Sep 2009 (1 year 11 months)

Monitored and supported outdoor and retail visibility by handling hoarding site selection and signage/POP installations. Executed ATL/BTL activities, supported SCM for PR/PO and price negotiations, and processed bills for marcom activities with coordination across teams.

Signage Installation (GSB Flex Board)ATL BTL Execution