Open to opportunities

McKenzie Cooper

@mckenziecooper

Message

I craft data-driven health and internal communications for tech-enabled teams.

United States

Message

What I'm looking for

I’m looking for a role where I can plan and write compelling internal communications and health campaigns for technology initiatives, partnering cross-functionally, using performance data to iterate, and supporting change with clear, mission-aligned messaging.

I’m a communications professional focused on developing and executing internal and health-focused messaging for technology-driven initiatives. In my current role, I develop platform-native health content, write blogs and press releases, and produce marketing copy that strengthens engagement and brand visibility across social platforms.

I also support change management by proactively identifying communication challenges, mitigating risks, and guiding stakeholders through transitions. I bring a data-driven, test-and-learn mindset—tracking performance metrics and audience insights to optimize campaigns—while collaborating cross-functionally with clients and internal teams to deliver cohesive storytelling, campaigns, and event experiences.

Experience

Work history, roles, and key accomplishments

Current

Communications Coordinator

Current

Blue Wagon Group

Oct 2024 - Present (1 year 8 months)

Developed and executed platform-native health content and communications across social channels, managing content calendars and audience-aligned messaging. Produced blogs, press releases, and marketing copy, supported media amplification and event activations, and used performance insights to optimize campaigns.

Social Media Management Content Strategy Copywriting event support Performance Analytics Basecamp

Health Communication Associate

University of Florida

Sep 2022 - Jun 2023 (9 months)

Supported digital storytelling and audience engagement to drive awareness and participation in clinical research. Created and scheduled social-first content using Meta Business Suite, monitored engagement metrics to refine messaging, and collaborated with stakeholders to align communications with compliance requirements.

Clinical Research Recruitment Communications Meta Business Suite Audience Engagement Cross Functional Collaboration Brand Messaging Performance Monitoring