Abigail Franken
@abigailfranken
Values-driven communications professional with expertise in digital storytelling.
What I'm looking for
As a communications coordinator with over 5 years of experience, I specialize in digital storytelling, content strategy, and public-facing campaigns within the public health and nonprofit sectors. My work is driven by a commitment to equity, community wellness, and social impact, allowing me to craft compelling narratives that resonate with diverse audiences.
In my current role as the Equity & Communications Program Coordinator at the SC Department of Health, I collaborate with marketing and outreach teams to develop persuasive storytelling materials and execute impactful email campaigns. My previous experience includes consulting for organizations like the National Association of City and County Health Officials, where I successfully increased audience engagement through strategic social media campaigns.
With a Master's Degree in Communications and a strong foundation in anthropology, I bring a unique perspective to my work. I am passionate about environmental and climate justice and strive to create inclusive, anti-racist communications that foster collaboration and community engagement.
Experience
Work history, roles, and key accomplishments
Equity & Communications Program Coordinator
SC Department of Health
Jul 2024 - Present (10 months)
Collaborated with marketing and outreach teams to develop storytelling materials for cultural observations. Designed email campaigns focused on community engagement and health equity, and improved website content effectiveness.
Community Health Communications Manager
Humana
Aug 2020 - Apr 2023 (2 years 8 months)
Conducted interviews and developed reports showcasing community health success stories. Crafted engaging content that increased public awareness and program participation.
Communications Consultant
National Alliance on Mental Illness
Evaluated and refined ad copy, leading to a 200% increase in website traffic. Assisted in strategic social media communications for the annual NAMI Walks Your Way event.
Communications Consultant
National Association of City and County Health Officials
Jul 2022 - Nov 2022 (4 months)
Developed a Twitter campaign that increased audience engagement by 400%. Wrote and edited the Medical Reserve Corps Annual Program Report and created email content to communicate complex data findings.
Education
Degrees, certifications, and relevant coursework
City University of New York
Master's Degree, Communications
2020 - 2023
Grade: 3.6 GPA
Completed a Master's Degree in Communications with a focus on digital storytelling and public engagement strategies.
College of Charleston
Bachelor's Degree, Anthropology
2012 - 2016
Grade: 3.6 GPA
Earned a Bachelor's Degree in Anthropology with a concentration in Communications, focusing on cultural narratives and community engagement.
Availability
Location
Authorized to work in
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