Looking for a job

McCarty Maxwell

@mccartymaxwell

Message

I build global gaming partnerships that grow brand awareness, sales, and audiences.

United States

Message

What I'm looking for

I'm looking to lead strategic partnerships and brand activations in gaming, esports, entertainment, or adjacent industries, combining global relationship building, experiential marketing, and operational execution to drive measurable growth.

At Herman Miller Gaming, I build and activate global partnerships across gaming, talent, esports, and entertainment. I work directly with AAA studios including Activision Blizzard, Electronic Arts, and RIOT Games, alongside partners such as FaZe Clan, Manchester City, Red Bull, Samsung, and G2 Esports.

I've led partnership campaigns across North America, the UK, Japan, Germany, and Spain, managing a roughly $2 million annual budget while surpassing revenue targets for three consecutive years. Earlier, I managed experiential activations at Wasserman and operations, merchandise, events, and partner deliverables for Atlanta FaZe and Atlanta Reign.

Experience

Work history, roles, and key accomplishments

Current

Head of Partnerships

Current

Herman Gaming

Jan 2022 - Present (4 years 8 months)

Cultivated and activated strategic partnerships with AAA game studios, talent, and esports organizations, driving brand awareness and sales. Managed a $2M annual budget, surpassing revenue targets by over $15M combined.

Partnership Marketing Event Management Production Operations Merchandising Operations Management Marketing Strategy