Babajide Idris
@babajideidris
Creative content strategist and ghostwriter driving audience growth and client acquisition for service brands.
What I'm looking for
I am a Creative Content Strategist and Ghostwriter with 3+ years of experience helping service-based businesses grow visibility, engagement, and leads through strategy, storytelling, and design.
I craft targeted content for LinkedIn, Threads, Facebook, and X, optimize profiles, and use analytics-driven adjustments to improve performance. I’ve launched newsletters, collaborated on brand partnerships, and supported product launches.
My work has grown audiences (LinkedIn 4K+, Threads 2K+), increased brand awareness and website traffic, and generated offline leads for clients across healthcare, coaching, and hospitality. I combine AI-powered tools, video editing, and mobile graphic design to scale content production.
I bring a people-first approach, strong attention to detail, and a track record of client acquisition through community engagement, cold outreach, and inbound content that converts.
Experience
Work history, roles, and key accomplishments
Content Strategist
Diboruwa Home Services
Mar 2024 - Present (1 year 10 months)
Built and executed tailored content and visual design strategies that boosted brand awareness 40%, increased website traffic 35%, and grew offline leads by 70%.
Content Strategist
Personal Brand
Jul 2023 - Present (2 years 6 months)
Created strategic content and optimized social profiles to attract coaching and service-based clients, growing LinkedIn to 4K+ and Threads to 2K+ while launching a newsletter and securing brand partnerships.
Video Creator & Editor
Wellspherre
Sep 2024 - Nov 2024 (2 months)
Proofread scripts, gathered assets, edited and optimized weekly videos for platform performance and analyzed metrics to inform content improvements.
Ghostwriter & Social Media Manager
Forward Learning Consults
Apr 2022 - Jan 2023 (9 months)
Crafted targeted Facebook content and community campaigns for parents and educators, contributed ad and lead-gen copy, and helped grow the Facebook audience to over 4K followers.
Education
Degrees, certifications, and relevant coursework
Bayero University Kano
Bachelor of Education, Special Education
2013 - 2016
Grade: Second Class Honours
Completed a Bachelor of Education in Special Education, graduating with Second Class Honours between 2013 and 2016.
Availability
Location
Authorized to work in
Job categories
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