Looking for a job

May Via Adelina Sitepu

@mayviaadelinasitepu

Message

Marketing Manager at PT. HM Sampoerna Tbk who delivered 21% regional performance growth and cut reporting costs by 45%.

Indonesia

Message

At PT. HM Sampoerna Tbk, I lead digital and offline marketing campaigns and social media strategies across Instagram, Facebook, and TikTok. My work contributed to 21% growth in regional performance and a 45% reduction in reporting costs.

I coach a 35-member team across GT and MT channels, manage sales forecasting and reporting, and build relationships with distributors and retail accounts. Earlier, I ran an online Shopee business, where my digital marketing campaigns boosted annual sales by about 25%.

Experience

Work history, roles, and key accomplishments

Current

Supervisor Marketing Multichannel

Current

PT. HM Sampoerna Tbk

Apr 2022 - Present (4 years 5 months)

Led digital and offline marketing campaigns, increasing audience engagement and brand visibility. Managed a 35-member team across GT & MT channels, achieving sales and marketing KPI targets and delivering 21% growth in regional performance.

Digital Marketing Social Media Strategy Instagram Facebook TikTok Team Leadership Sales Management Forecasting Data Analysis Excel Power BI Channel Management Distributor Relations

Business & Marketing Analyst

Unijolly Investment Company Ltd

May 2020 - Aug 2020 (3 months)

Conducted market and financial analysis to identify profitable business sectors and growth opportunities. Assisted in creating localized marketing strategies to enhance brand presence and client acquisition.

Market Analysis Financial Analysis Marketing Strategy Client Acquisition

Business Owner

Online Retailer (Shopee)

Apr 2016 - Jan 2019 (2 years 9 months)

Planned and executed digital marketing campaigns (SEO, SMM, affiliate marketing) that boosted annual sales by ~25%. Directed end-to-end e-commerce operations including inventory, budgeting, P&L, and supplier negotiations.

Digital Marketing SEO Social Media Marketing Affiliate Marketing Ecommerce Inventory Management Budgeting P&L management Supplier Negotiation Customer Retention

Education

Degrees, certifications, and relevant coursework

Chandigarh University

Bachelor of Business Administration, Business Administration

2018 - 2021

Activities and societies: Full Scholarship Recipient; English Language Program Certificate; Selected coursework in Spanish and Educational Psychology

Bachelor of Business Administration degree from Chandigarh University, India, from 2018 to 2021. Full scholarship recipient with an English Language Program Certificate.