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Mayur Shethe

@mayurshethe

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Digital marketing leader at The Insight Partners, advancing SEO/GEO and AI-powered search acquisition.

India

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What I'm looking for

I'm seeking executive digital marketing opportunities, including Head of Digital Marketing, AVP/VP, Digital Marketing Director, Head of Growth, Demand Generation Leader, B2B Marketing Head, or Digital Strategy Leader roles.

At The Insight Partners, I lead organic and paid user acquisition strategy and connect digital marketing activity with business goals. I develop SEO/GEO approaches across on-site, off-site, and technical SEO, alongside AI optimization.

I also optimize existing channels and expand into newer ones for scalable, cost-effective growth. I work with sales, production, and internal stakeholders to translate business needs into marketing execution.

As Associate Vice President – Digital Marketing, I lead and develop digital marketers, content writers, and channel experts. My work spans SEO, GEO, AI optimization, demand generation, and multi-channel marketing.

Earlier at The Insight Partners, I developed digital marketing strategies, led SEO initiatives, and managed budgets and resource allocation. Across roles at INDUSTRYARC, MARKETSANDMARKETS, CENTRYSOFT PRIVATE LIMITED, and SHRI KRISHNA TECHNOLOGIES, I worked on search, email, social media, content, and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Head – Digital Marketing

Current

The Insight Partners

Jan 2021 - Present (5 years 9 months)

Leads marketing strategy for organic and paid user acquisition, developing comprehensive SEO/GEO strategies and coordinating with sales and stakeholders. Drives innovation in AI-powered search and leads a team of digital marketers.

SEO GEO AI Optimization Digital Strategy Team Leadership Budget Management Stakeholder Management Paid Acquisition Organic Marketing

Senior Manager

The Insight Partners

Jan 2019 - Dec 2021 (2 years 11 months)

Supported sales objectives through multi-channel marketing campaigns, reviewed sales data, and coordinated digital marketing activities with sales and business requirements.

Multi channel Marketing Campaign Management Sales Alignment Data Analysis

Digital Marketing Manager

The Insight Partners

Jan 2017 - Dec 2019 (2 years 11 months)

Developed and implemented digital marketing strategies to increase brand visibility, led SEO initiatives, managed budgets, and executed multi-channel campaigns for traffic and lead generation.

SEO Digital Strategy Budget Management Lead Generation Multi channel Marketing

Assistant Manager – Web Marketing

IndustryARC

Sep 2015 - Oct 2017 (2 years 1 month)

Managed process control, team management, lead generation, and campaign management. Defined and implemented SEO, SEM, SMO, and content strategies, and managed partner relationships.

SEO SEM SMO Content Strategy Team Management Lead Generation Campaign Management Partnership Management

Team Leader – Web Marketing

MarketsandMarkets

Apr 2014 - Sep 2015 (1 year 5 months)

Led SEO, SEM, email marketing, and lead-generation activities. Conducted technical website and content analysis to identify optimization opportunities.

SEO SEM Email Marketing Lead Generation Technical analysis content analysis

Team Leader – Web Marketing

Centrysoft Private Limited

Mar 2013 - Apr 2014 (1 year 1 month)

Managed team members and bloggers for health-related content, social media campaigns, editorial activities, and community outreach. Monitored social-media trends and developed social-media strategy.

Social Media Content Management Team Management Community Outreach Editorial

SEO Expert

Shri Krishna Technologies

Sep 2010 - Feb 2013 (2 years 5 months)

Generated traffic and leads through search engines, email, and social platforms. Conducted competitive analysis, managed linking campaigns, and owned backlink strategy and key-phrase research.

SEO Link Building Keyword Research Competitive Analysis Email Marketing Social Media