At GMC Consumer Brands, I planned and executed social media content, marketing campaigns, and promotional activities for products including SPOUT Energy Drink and KikiBoom Confectionery. I also managed the company's website page and LinkedIn, and produced weekly newsletter articles and promotional posts.
At Penguin Random House India, I generated scripts and visual concepts for Instagram Reels promoting books and manuscripts, and developed and executed ad campaigns through Instagram, Amazon, and LinkedIn. I also researched consumer behavior for children's and non-fiction books.
My earlier marketing work included producing social media content at eduVelocity Global Counsels LLP and digital marketing content at DailyDoz Organics. At Fortis Healthcare Limited, I researched and analyzed patient cases and contributed to reports and plans following counselling sessions.

