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shruthi komath

@shruthikomath

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Content writer at OnYourMark who contributed to 20+ Coffee Reads editions and grew organic social reach by 32%.

India

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What I'm looking for

I’m seeking a remote content writer role.

At OnYourMark, I contributed to 20+ editions of Coffee Reads, a weekly marketing publication covering branding, consumer behavior and sales strategy. Through content planning and positioning, I increased organic social media reach by 32%.

I also led a national marketing case competition on Unstop, with 8,000+ participants and 100,000+ impressions, and secured ₹58,000 in sponsorship. I led a 10-member team running national and inter-college marketing events.

As a Marketing Research Intern at Parker Hannifin, I interviewed 50+ B2B stakeholders and turned their feedback into customer-focused value propositions. I recommended segment-specific communication and compliance-led premium positioning.

My content work includes a blog and newsletter strategy at Saral Designs, plus campaign concepts for Nike, Spotify and Colgate. I’m seeking a remote content writer role.

Experience

Work history, roles, and key accomplishments

Wellness Coordinator

IIM Kashipur

Sep 2024 - Apr 2026 (1 year 7 months)

Designed and ran wellness awareness campaigns using digital channels and on-ground outreach. Acted as liaison between the student community and campus wellness services.

Health Communications Campaign Management Student Engagement

Executive Committee Member

OnYourMark (Marketing Club), IIM Kashipur

Jul 2024 - Jan 2026 (1 year 6 months)

Contributed to 20+ editions of a weekly marketing publication and increased organic social media reach by 32%. Led a national marketing case competition with 8,000+ participants and secured ₹58,000 in sponsorship.

Content Planning Social Media Marketing Event Management Sponsorship Unstop

Marketing Research Intern

Parker Hannifin

Apr 2025 - Jun 2025 (2 months)

Interviewed 50+ B2B stakeholders and turned findings into customer-focused value propositions. Delivered a strategy report with recommendations to senior leadership.

B2B Research Value Proposition Strategy Communication Skills

Mentor Intern

Global Citizenship Foundation

Dec 2022 - Jul 2023 (7 months)

Mentored students through leadership programs focused on communication skills and civic responsibility. Facilitated group workshops and helped design curriculum content.

Mentorship Workshop Facilitation Curriculum Design Communication Skills

Digital Marketing Intern

ActoFit Wearables

Oct 2019 - Dec 2019 (2 months)

Planned and ran digital campaigns to build brand awareness. Optimized product listings on Amazon, Flipkart and Snapdeal, and used analytics to refine targeting.

Digital Marketing Campaign Management Ecommerce Amazon Seller Central Flipkart Seller Hub Analytics