Open to opportunities

Mayara Sousa

@mayarasousa

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Digital Transformation Specialist focused on brand strategy and AI integration.

Czechia

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What I'm looking for

I am looking for opportunities that allow me to leverage my skills in digital transformation and brand strategy while fostering innovation and ethical practices in technology.

I am an independent strategist with over 5 years of experience in branding and web development, currently specializing in digital transformation consulting. My journey has led me to blend brand clarity, digital design, and emerging AI capabilities to help creative businesses grow with intention. I am passionate about integrating generative AI and ethical innovation into business strategies, ensuring that my clients not only thrive but do so sustainably.

As a Brand Strategist and Designer, I have successfully led end-to-end brand and digital strategy projects for women-led startups and boutique businesses across Europe and Latin America. My work involves developing scalable brand identities and UX-driven websites, as well as advising clients on digital operations and automation opportunities. I am currently pursuing an MBA in Artificial Intelligence for Business to further enhance my expertise and expand into AI consulting.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist & Designer

Current

Self-Employed

Mar 2020 - Present (5 years 4 months)

Led end-to-end brand and digital strategy projects for women-led startups and boutique businesses across Europe and Latin America. Developed scalable brand identities, UX-driven websites, and e-commerce platforms (Shopify, WooCommerce) aligned with client business models. Integrated generative AI into creative workflows - accelerating wireframing, prototyping, and content development using tools l

Brand Strategy Digital Strategy UX Design Shopify WooCommerce Generative AI Midjourney

Marketing & Sales Assistant Manager

MSC Cruises

Sep 2019 - Present (5 years 10 months)

Executed high-revenue marketing campaigns including Black Friday and seasonal sales across onboard retail platforms. Created aligned visual assets and oversaw merchandising to maintain premium brand experience. Trained junior staff and optimized sales team performance through structured workshops and coaching.

Marketing Campaigns Sales Visual Merchandising Performance Optimization Retail Operations Customer Service Sales Management Marketing Strategy Brand Experiences

Sales Attendant

MSC Cruises

Oct 2014 - Present (10 years 9 months)

Managed boutique operations including inventory, merchandising, logistics, and reporting. Provided insight-driven reports to improve product offerings for global, multicultural cruise audiences. Recognized for service excellence and team leadership.

Boutique Operations Inventory Management Merchandising Logistics Reporting Service Excellence Team Leadership Customer Service retail management

Education

Degrees, certifications, and relevant coursework

Remote/Brazil

MBA in Artificial Intelligence for Business, Artificial Intelligence for Business

2025 -

Currently pursuing an MBA in Artificial Intelligence for Business to evolve my practice into digital transformation consulting. This program focuses on integrating generative AI and ethical innovation into business strategy.