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Zuzana JakešováZJ
Open to opportunities

Zuzana Jakešová

@zuzanajakeov

Creative & Brand Strategist at Colibri Studio turning complex brand challenges into clear messaging and practical solutions.

Czechia
Message

At Colibri Studio, I help businesses find clarity, communicate their value and turn complex challenges into practical solutions. I work across brand strategy and positioning, customer experience improvements, and creative direction—shaping communication that looks good, makes sense and serves a purpose.

At CE-PA, spol. s.r.o., I developed marketing strategies and led the redesign of the corporate website, which recorded 12,000 active users and CZK 1.4M in tracked revenue during its first year. For RobosizeME, I supported B2B marketing and clearer, workflow-based communication, contributing to 103% year-over-year LinkedIn audience growth over 12 months and the launch of its new website.

Experience

Work history, roles, and key accomplishments

Managewise ltd logoML
Current

Creative Brand Consultant

Managewise ltd

Jun 2024 - Present (2 years 5 months)

Worked as Creative Brand Consultant at Managewise ltd.

Colibri Studio logoCS
Current

Creative & Brand Strategist

Colibri Studio

Jul 2017 - Present (9 years 4 months)

I help businesses find clarity, communicate their value and turn complex challenges into practical solutions.
With 9+ years of experience in brand strategy, marketing and creative direction, I bring fresh perspectives, connect the dots and identify what really matters.

Through Colibri Studio, I focus on three areas:
• Brand strategy & positioning – finding direction, sharpening messaging and com

RobosizeME - Workflow automation for hospitality logoRH

Creative & Brand Strategist / External Marketing Manager

RobosizeME - Workflow automation for hospitality

Nov 2024 - Apr 2026 (1 year 5 months)

Worked as an external marketing partner for RobosizeME, supporting the company’s B2B marketing, brand communication and content strategy in the hospitality automation space.

My role focused on translating complex hotel automation topics into clear messaging for hospitality decision-makers, operations leaders, finance teams and technology stakeholders. I supported communication across LinkedIn, ne

CE-PA, spol. s.r.o. logoCS

Senior Marketing & Creative Lead

CE-PA, spol. s.r.o.

Jul 2016 - Nov 2024 (8 years 4 months)

Marketing strategy, brand communication, creative production and digital projects for a Czech B2B education and professional development company, working directly with the CEO.
Progressed from a hands-on supporting role to leading cross-functional marketing initiatives, independently developing solutions, setting priorities and coordinating internal teams and external specialists.

Key responsibil

IS

Freelance Graphic Designer

Interim servis

Aug 2016 - Sep 2024 (8 years 1 month)

Design of printed materials and banners
Web administration

WEB3HUB Zlín logoWZ

WEB3 Marketing Manager

WEB3HUB Zlín

Jun 2023 - Jun 2024 (1 year)

Worked as WEB3 Marketing Manager at WEB3HUB Zlín.

iBridge logoIB

Marketing Specialist

iBridge

Mar 2023 - Sep 2023 (6 months)

Worked as Marketing Specialist at iBridge.

iBridgeTech logoIB

Marketing Manager in IT

iBridgeTech

Feb 2022 - Feb 2023 (1 year)

IT Delivery and marketing - Czech Republic / Morocco

ČMŽO - elektronika s.r.o. logoMS

Fotograf na volné noze

ČMŽO - elektronika s.r.o.

Jan 2021 - Jan 2021 (0 months)

PhotoProject Slovenská Strela
PhotoProject 10th year Anniversary

WINTEX EXPORTS - India logoWI

Freelance Graphic Designer

WINTEX EXPORTS - India

Jun 2017 - Jan 2018 (7 months)

- Graphic Design of Promotional materials for ball sport activities.
(Sports equipment - Distribution for Europe and US market.)
- Product Design - layouts for sport equipment.
India

SAB Finance a.s.  logoSA

Settlement of foreign exchange transactions

SAB Finance a.s.

Nov 2012 - Jun 2016 (3 years 7 months)

- Responsibility for settlement of foreign exchange transactions
- Administration of foreign exchange transactions in the applications of Internet banking
- Cooperation with department of dealing and sales
- Liquidity management

GRASPO CZ a.s. logoGA

Accountant and Payroll Administrator

GRASPO CZ a.s.

Jul 2012 - Dec 2012 (5 months)

HR and payroll department
- checking attendance
- personnel management database using PERM
- preparation for payroll processing
- managing documents and folders employees.

Accounting department
- records of invoices
- invoicing and accounting (Helios software)
- archiving

PRIA SYSTEM s.r.o. logoPS

Executive Assistant

PRIA SYSTEM s.r.o.

Aug 2011 - Feb 2012 (6 months)

office administration, communication with accountant and business partners, secretarial and administration services, register documents, organizing, time management

DS

Office Assistant

daně.brychtová s.r.o.

Jul 2009 - Feb 2010 (7 months)

administration (registration sheets, travel orders, conversion exchange rates), communications (cooperations) with accountants and insurance companies

Tomas Bata University in Zlin, Czech Republic logoTR

Assistant of project The Prize Salvator 2008

Tomas Bata University in Zlin, Czech Republic

Jan 2008 - May 2008 (4 months)

Worked as Assistant of project The Prize Salvator 2008 at Tomas Bata University in Zlin, Czech Republic.

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Designing Learning Experiences in the Metaverse

Jul 2024

LI

LinkedIn

What Is Generative AI?

Aug 2024

MI

Microsoft

Career Essentials in Generative AI by Microsoft and LinkedIn

Aug 2024

SE

Seduo.cz

Human-Centered Design: Design zaměřený na člověka

Jul 2022

SE

Seduo.cz

Komunikace s lidmi v souladu s fungováním mozku

Jul 2022

LI

LinkedIn

The Three Pillars of Effective Communication

Nov 2022

LI

LinkedIn

Communicating with Emotional Intelligence

Nov 2022

LI

LinkedIn

Designing Emotion: How to Use Design to Move People

Aug 2021

TP

The Society in Progress

Quality Assurance: Improving Public / Private Organizations through Self-Assesment

Aug 2019

TR

Truniversity

Online marketing

Apr 2017

PR

PrimaKurzy

Manažer pro internetové projekty

Feb 2017

Tomas Bata University in Zlín logoTZ

Tomas Bata University in Zlín

English for Business Communication

City and Guilds English (UK) - Level 2: equivalent to B2 level on the Common European Framework.
Reading a variety of communications in English and replying to them independently and in appropriate style.

(E-mail, Letter, Article, Memorandum, Report,...)

AL

ANAG ENTERPRISE LTD

Documentary and archival service / Administration

2012

EH

Education course at Hc-ucto

Payroll Accounting

40 hours of: labor law, income tax, execution, travel reparations, the Labour Code

HC

Hc-Ucto

Payroll Accounting

2012

Tomas Bata University in Zlín, Faculty of Management and Economics logoTE

Tomas Bata University in Zlín, Faculty of Management and Economics

Master's degree, Finance

2010 - 2012

Advanced knowledge of corporate finance, financial analysis, planning, controlling, investments, risk management, and financial markets. A strong analytical foundation that complements my creative approach to marketing and brand strategy. Understanding profitability, business performance, and financial decision-making helps me develop ideas that are not only creative and customer-focused, but also

XS

X-Trade Brokers DM SA

Basics of stock market trading

2011

UZ

Univerzita Tomáše Bati ve Zlíně

IFRS - Accounting in English

2010

Tomas Bata University in Zlín, Faculty of Management and Economics logoTE

Tomas Bata University in Zlín, Faculty of Management and Economics

Ing., Course - Accounting in English (IFRS)

2010 - 2010

Certificate of accounting in English - Degree A

Tomas Bata University in Zlín, Faculty of Management and Economics logoTE

Tomas Bata University in Zlín, Faculty of Management and Economics

Bachelor's degree, Management and Economics

2007 - 2010

Strong foundation in business strategy, marketing, consumer behavior, financial analysis, and organizational management. Understanding how businesses operate, compete, and grow - from customer needs and market opportunities to internal processes and commercial performance. Combining strategic thinking with a practical, customer-focused approach to solving business challenges.

Diploma thesis: Fina

Tech stack

Software and tools used professionally

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