Open to opportunities

Mavis Aghedo

@mavisaghedo

Message

Results-driven Chief Marketing Officer with expertise in digital health solutions.

Nigeria

Message

What I'm looking for

I am looking for a dynamic role that fosters innovation, collaboration, and growth opportunities in digital marketing.

As a Chief Marketing Officer at Jalpha Health, I have successfully developed and executed comprehensive go-to-market strategies that resulted in a remarkable 65% boost in brand awareness and a 40% increase in qualified leads. My leadership in multi-channel demand generation initiatives has driven a 300% increase in website traffic and a 50% uplift in product sign-ups within just 12 months. I take pride in designing AI-powered onboarding workflows that have reduced manual processing time by 50% and increased user retention by 20% through personalized customer engagement.

Previously, as a Senior Product Marketer, I tailored go-to-market strategies for new digital health products, achieving a 60% increase in qualified leads. My collaboration with sales leadership has contributed to a 20% increase in average deal size and faster sales cycles. My experience as a Technical Marketing Analyst further honed my skills in managing digital infrastructure and optimizing marketing tech stacks, leading to significant improvements in lead conversion rates and site traffic.

With a strong foundation in digital marketing and a passion for leveraging technology to drive growth, I am committed to delivering impactful marketing strategies that resonate with target audiences and foster meaningful partnerships in the healthcare sector.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager / Marketing Coordinator

Current

Mountain Of Fire School Of Music

Jan 2022 - Present (3 years 5 months)

Managed and optimized 7 social media pages across platforms, ensuring 94% brand cohesion and boosting engagement through data-driven storytelling and timely campaign delivery. Translated client feedback and advisory insights into content strategy, improving community relevance and establishing student trust and credibility across digital channels.

Social Media Management Content Strategy Community Building Data Storytelling

Current

Chief Marketing Officer

Current

Jalpha Health

May 2023 - Present (2 years 1 month)

Developed and executed a comprehensive go-to-market strategy, resulting in a 65% boost in brand awareness and a 40% increase in qualified leads, significantly accelerating adoption of digital health solutions across clinics and hospitals. Led multi-channel demand generation initiatives, including SEO, content marketing, and paid media, driving a 300% increase in website traffic and a 50% uplift in

Go To Market Strategy Brand Awareness Lead Generation SEO Content Marketing Paid Media Marketing Automation Strategic Partnerships

Senior Product Marketer

Jalpha Health

Jan 2021 - May 2023 (2 years 4 months)

Designed and executed full-funnel go-to-market strategies for new digital health products, tailoring segment-specific messaging for hospitals, clinics, and diagnostic labs, which resulted in a 60% increase in qualified leads and accelerated adoption. Developed a comprehensive suite of sales enablement assets including battlecards and case studies, adopted org-wide to improve sales efficiency and m

Product Marketing Go To Market Strategy Sales Enablement Digital Health Lead Generation

Performance Marketer / Digital Marketer

Aboard Consulting

Jan 2017 - Mar 2018 (1 year 2 months)

Led over 60 paid and organic campaigns across Meta, Google, and programmatic platforms, achieving a 4.5% average CTR and reducing CPL by 38% through rigorous A/B testing and audience segmentation. Managed multichannel marketing calendars and analytics dashboards, delivering weekly performance insights that informed real-time campaign pivots and increased overall ROI by 32%.

Performance Marketing Digital Marketing Paid Marketing Google Ads Programmatic Advertising A B Testing Segment Marketing Marketing Analytics Conversion Funnels

Technical Marketing Analyst

Elite Migration

Mar 2018 - Jan 2021 (2 years 10 months)

Managed and optimized the company’s digital infrastructure, including WordPress, hosting, and analytics tools, ensuring high uptime and accurate performance tracking across high-traffic landing pages. Led marketing tech stack integration (GA4, Mixpanel, Make.com), automated lead routing and tracking workflows, and reduced manual input by 45%, resulting in faster response times and higher lead conv

Infrastructure WordPress GA4 Mixpanel Make Marketing Automation Lead Conversion

Education

Degrees, certifications, and relevant coursework

Full Sail University

Bachelors Of Science, Science

Completed a comprehensive curriculum focusing on scientific principles and methodologies. Developed strong analytical and problem-solving skills through coursework and practical applications.