Mavis Aghedo
@mavisaghedo
Results-driven Chief Marketing Officer with expertise in digital health solutions.
What I'm looking for
As a Chief Marketing Officer at Jalpha Health, I have successfully developed and executed comprehensive go-to-market strategies that resulted in a remarkable 65% boost in brand awareness and a 40% increase in qualified leads. My leadership in multi-channel demand generation initiatives has driven a 300% increase in website traffic and a 50% uplift in product sign-ups within just 12 months. I take pride in designing AI-powered onboarding workflows that have reduced manual processing time by 50% and increased user retention by 20% through personalized customer engagement.
Previously, as a Senior Product Marketer, I tailored go-to-market strategies for new digital health products, achieving a 60% increase in qualified leads. My collaboration with sales leadership has contributed to a 20% increase in average deal size and faster sales cycles. My experience as a Technical Marketing Analyst further honed my skills in managing digital infrastructure and optimizing marketing tech stacks, leading to significant improvements in lead conversion rates and site traffic.
With a strong foundation in digital marketing and a passion for leveraging technology to drive growth, I am committed to delivering impactful marketing strategies that resonate with target audiences and foster meaningful partnerships in the healthcare sector.
Experience
Work history, roles, and key accomplishments
Social Media Manager / Marketing Coordinator
Mountain Of Fire School Of Music
Jan 2022 - Present (3 years 5 months)
Managed and optimized 7 social media pages across platforms, ensuring 94% brand cohesion and boosting engagement through data-driven storytelling and timely campaign delivery. Translated client feedback and advisory insights into content strategy, improving community relevance and establishing student trust and credibility across digital channels.
Chief Marketing Officer
Jalpha Health
May 2023 - Present (2 years 1 month)
Developed and executed a comprehensive go-to-market strategy, resulting in a 65% boost in brand awareness and a 40% increase in qualified leads, significantly accelerating adoption of digital health solutions across clinics and hospitals. Led multi-channel demand generation initiatives, including SEO, content marketing, and paid media, driving a 300% increase in website traffic and a 50% uplift in
Senior Product Marketer
Jalpha Health
Jan 2021 - May 2023 (2 years 4 months)
Designed and executed full-funnel go-to-market strategies for new digital health products, tailoring segment-specific messaging for hospitals, clinics, and diagnostic labs, which resulted in a 60% increase in qualified leads and accelerated adoption. Developed a comprehensive suite of sales enablement assets including battlecards and case studies, adopted org-wide to improve sales efficiency and m
Performance Marketer / Digital Marketer
Aboard Consulting
Jan 2017 - Mar 2018 (1 year 2 months)
Led over 60 paid and organic campaigns across Meta, Google, and programmatic platforms, achieving a 4.5% average CTR and reducing CPL by 38% through rigorous A/B testing and audience segmentation. Managed multichannel marketing calendars and analytics dashboards, delivering weekly performance insights that informed real-time campaign pivots and increased overall ROI by 32%.
Technical Marketing Analyst
Elite Migration
Mar 2018 - Jan 2021 (2 years 10 months)
Managed and optimized the company’s digital infrastructure, including WordPress, hosting, and analytics tools, ensuring high uptime and accurate performance tracking across high-traffic landing pages. Led marketing tech stack integration (GA4, Mixpanel, Make.com), automated lead routing and tracking workflows, and reduced manual input by 45%, resulting in faster response times and higher lead conv
Education
Degrees, certifications, and relevant coursework
Full Sail University
Bachelors Of Science, Science
Completed a comprehensive curriculum focusing on scientific principles and methodologies. Developed strong analytical and problem-solving skills through coursework and practical applications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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