Open to opportunities

Mauricio Baena Vasquez

@maurocks

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Creative Strategy Lead designing brand identities and visual storytelling with AI-curious innovation.

Colombia

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What I'm looking for

I’m looking for a role where I can lead creative strategy and brand identity work, collaborate cross-functionally, and push visual storytelling forward—especially by exploring design and AI as a creative catalyst.

I’m a Creative Strategy Lead and Graphic Designer with over 12 years of experience transforming ideas into impactful visual solutions. I specialize in brand development, digital design, and visual storytelling, and I’ve led design projects and identities while working cross-functionally across fashion, beauty, tech, and entertainment.

In recent roles, I’ve guided internal communication campaigns and created high-impact visuals aligned with branding goals, combining creative direction with tools like Adobe Creative Suite and Figma (plus “AI Tools for Design”). I’m especially drawn to the intersection of design and AI as a creative catalyst, and I want to keep building consistent brand languages through strategy, content, and art direction.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Various Clients

Jan 2010 - Present (16 years 5 months)

Provided freelance graphic design services including logo design, digital illustration, editorial design, and social media content for clients in Colombia and internationally. Delivered versatile, tailored visual solutions while managing projects and client relationships.

Logo Design Digital Illustration Editorial Design Social Media Content Visual Branding Client Relations Project Management Creative Strategy

Senior Graphic Designer

Lean Tech (Lean Solutions Group)

Jan 2023 - Jan 2026 (3 years)

Led internal communication campaigns and content creation, producing high-impact visual pieces aligned with branding goals through constant transformation. Applied digital illustration, photo retouching, and video asset creation using Adobe tools.

Digital Illustration Photo Retouching Asset creation Adobe Photoshop Adobe Illustrator After Effects Figma

Creative Graphic Designer

Balbin Group

Jan 2021 - Jan 2023 (2 years)

Created digital campaigns and content for international brands, focusing on visual strategy and consistent brand messaging. Collaborated remotely to maintain brand language consistency across multicultural markets.

Digital Campaigns Creative Strategy Messaging Consistency Remote Collaboration Brand Language

Creative Graphic Designer

Target Medios

Jan 2021 - Jan 2023 (2 years)

Conceptualized advertising campaigns, branding materials, and social media content, delivering creative solutions aligned with business goals. Supported visual communication across multiple industries.

Branding Social Media Content Web Design Digital Design visual communication Creative Direction

Visual Graphic Designer

Excited

Jan 2019 - Jan 2020 (1 year)

Designed visual content for LGBTQ+ fashion and cosmetics e-commerce, leading photo editing, advertising visuals, and brand identity development. Also supported video editing and art direction for campaigns.

Photo Retouching LGBTQ+ Branding Video Editing Art Direction Brand Identity