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Guillermo Guevara

@guillermoguevara

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Designer and Art Director with 14+ years creating cohesive, high-impact visual identities and digital experiences.

Colombia

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What I'm looking for

I seek creative leadership roles where I can direct visual identity and digital learning experiences, collaborate with multidisciplinary teams, and use AI-enhanced workflows to deliver cohesive, high-quality results.

I am a Designer and Art Director with over 14 years of experience crafting cohesive, high-impact visual universes across branding, editorial, print and digital platforms.

I have led multidisciplinary teams and supervised end-to-end production for campaigns, events and learning products, working remotely and on-site for clients including Coca-Cola, Belcorp, GSK and Alpina.

My recent work includes art direction and full design implementation for digital learning — UI/UX for landing and membership sites, Framer website builds, and scalable InDesign/PowerPoint systems for global course delivery.

I bring strong production discipline, AI-enhanced workflows, and bilingual communication to roles that value narrative cohesion, creative leadership, and measurable visual results.

Experience

Work history, roles, and key accomplishments

Art Director & Senior Designer

La Vida Integral

Mar 2022 - Jun 2025 (3 years 3 months)

Led visual identity, UI/UX and production for flagship courses and campaigns, delivering cohesive brand systems and digital assets that improved course presentation and conversion across landing pages and campaigns.

Brand Identity Art Direction UI UX InDesign Framer PowerPoint Digital Campaigns

Content Evaluator / Remote Contributor

Appen

Dec 2018 - Mar 2022 (3 years 3 months)

Performed digital content analysis, labeling, and evaluation to train AI systems, maintaining high accuracy, confidentiality, and compliance in fully remote projects.

Data Labeling Content Evaluation & QA Remote Work Attention To Detail Confidentiality AI Training

Cultural Content Manager

Comité Cultural del Centenario

Oct 2016 - Oct 2018 (2 years)

Directed festival visual identity and production for Matsuri, coordinating 180+ volunteers and a multidisciplinary team to deliver consistent scenography, signage, and promotional assets.

Event Production Team Coordination Illustrator InDesign Adobe Stager Stakeholder Management

Art Director & Graphic Designer

360 Comunicaciones

Feb 2013 - Apr 2016 (3 years 2 months)

Conceptualized and executed integrated campaigns and BTL activations for clients including Coca-Cola and Alpina, supervising design teams and on-site production to ensure narrative coherence.

BTL Activations Team Supervision On Site Production Adobe Photoshop

Editorial Designer & Copy Editor

CQ-Magazine

Jan 2012 - Dec 2014 (2 years 11 months)

Delivered bilingual layout, design, translation and proofreading for a hobby magazine, overseeing editorial production and maintaining visual consistency for print.

Editorial Design Copy Editing Bilingual Layout InDesign Proofreading

Social Sciences Teacher & Graphic Designer

EMDI School

Aug 2011 - Jun 2012 (10 months)

Taught social sciences and developed the school's visual identity and educational materials, integrating design methodologies to enhance student research and creative projects.

Teaching Educational Design Visual Design Curriculum Integration

Freelance Graphic Designer

Pronaca

Jul 2008 - Jun 2012 (3 years 11 months)

Designed advertising and standardized visual identity for Pro-Can and Pro-Cat, producing retail materials, sales kits, and internal communications to support commercial teams.

Sales Kits