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Mauricio FrutosMF
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Mauricio Frutos

@mauriciofrutos

Operations Director and strategy consultant at Visiónar Consultoría, implementing Lean Management and AI to improve business operations.

Mexico
Message

At Visiónar Consultoría, I implement Balanced Scorecard and Lean Management approaches for clients, including Ricardent Dental Clinic, where I led an organizational restructuring that leveraged AI tools to optimize operational efficiency.

I founded and managed Fit&Go, a vending machine operation at Plaza San Mateo, and Fior di Sogno, an artisanal cosmetics and skincare business. For Fior di Sogno, I managed the supply chain and trademark registrations.

I also directed catering and private chef event projects. During the COVID-19 health emergency, I designed and implemented a large-scale home delivery business model, ensuring business continuity and strict waste control.

Earlier, I led a two-year Balanced Scorecard project at Pemex’s Southwest Marine Region with Aledis Consulting. At Pearson Education / NCS National Computer Systems, I managed nationwide technical support and B2B sales, and contributed to ISO 9001 certification and the Third-Party Verifier project for long-distance telephone service in Mexico.

Experience

Work history, roles, and key accomplishments

VC
Current

Founder & Strategy Consultant

Visiónar Consultoría

Jan 2020 - Present (6 years 8 months)

Founded and managed consulting and venture projects, including implementing Balanced Scorecard and Lean Management for a dental clinic, and launching Fit&Go and Fior di Sogno. Directed catering and food service operations, including a home delivery model during COVID-19.

HS

Sales Manager

Homex and Sare

Jan 2009 - Jan 2011 (2 years)

Directed sales strategies and management for real estate developments, leading sales teams and meeting placement targets in a competitive market.

PS

Sales & Technical Support Manager

Pearson Education / NCS National Computer Systems

Jan 1994 - Dec 2009 (15 years 11 months)

Managed nationwide technical support, maintenance of specialized equipment, and B2B sales strategy. Handled key accounts and was involved in the Third-Party Verifier project for COFETEL and ISO 9001 certification.

OP

Support Engineer

Opecsa

Jan 1990 - Dec 1994 (4 years 11 months)

Assembled, configured, and maintained computer infrastructure, and played a key role in the nationwide rollout of the SAR system across Banca Cremi.

Education

Degrees, certifications, and relevant coursework

UV

UVEG

Bachelor's Degree, Business Management and Development

Bachelor's Degree in Business Management and Development.

IS

IPADE Business School

Advanced Negotiation Course, Negotiation

Completed an advanced negotiation course.

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