At Hustad Companies, Inc., I shaped brand strategy, messaging, and positioning across commercial, multifamily, student housing, and campus environments. I developed integrated campaigns and produced content spanning video, email, landing pages, radio, sponsorships, and live events.
At Parmonic, I developed content strategies and initiatives for over 40 major brands. I managed production specialists and connected client marketing automation platforms with the Parmonic AI product.
At WarnerMedia, I created video content for partners, sponsors, and employees, and coordinated four series for employees across its networks. I also produced Television Critics Awards and Upfront live events.
At iGrad, I developed seven digital products, including an online course and game, resulting in an average 150% increase in user engagement and a 50% decrease in customer support inquiries. I used social media, SEO, and influencers to make financial literacy interesting for college students at over 50 universities.
