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Tory HainsTH
Open to opportunities

Tory Hains

@toryhains

I build data-driven video and content campaigns that improve retention, acquisition, and brand growth.

United States
Message

What I'm looking for

I'm looking to lead data-driven content, video, and product marketing initiatives where I can translate complex value propositions into campaigns that improve audience retention, customer acquisition, and revenue growth.

I run Lux Media House, a profitable media production agency serving real estate, construction, and corporate enterprise clients. I own the full content pipeline, from scripting and go-to-market strategy through production and distribution.

I create short-form video strategies using optimized creative hooks that have increased average viewer retention by 35%. I also lead editors, voice talent, and developers to deliver multi-platform campaigns on schedule and within budget.

As an FAA Part 107-certified remote pilot, I integrate aerial cinematography with terrestrial footage to produce premium digital brand assets. Previously at Z Photography, I grew inbound client inquiries 25% year over year through product campaigns and social lead-generation initiatives.

My linguistics background informs how I build search-intent logic, semantic targeting, and audience positioning. I bring experience in brand voice, promotional copy, post-production, B2B communications, and translating complex product value into engaging campaigns.

Experience

Work history, roles, and key accomplishments

LH
Current

Founder & Executive Producer / Content Strategist

Lux Media House

Aug 2022 - Present (4 years 1 month)

Built and scaled a profitable media production agency serving real estate, construction, and corporate enterprise clients, owning the end-to-end asset pipeline and go-to-market content strategy. Created short-form video strategies for corporate clients, lifting average viewer retention by 35%.

Education

Degrees, certifications, and relevant coursework

University of Pittsburgh logoUP

University of Pittsburgh

Bachelor of Arts, Linguistics

Bachelor of Arts in Linguistics with a focus on Sociolinguistics, Discourse Analysis, Syntax, and Semantics. Applied language mechanics to build search intent logic and semantic target strategies for digital content campaigns.

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