Matthieu Jung

Beyond my PMM scope, I led 5 key results (KRs), driving cross-functional initiatives from discovery to launch, including Nox Protocol (Confidential DeFi) from 0 to mainnet as product team lead.

Leading GTM and product marketing, making TEE-based confidential computing accessible and compelling for builders, partners, and DeFi protocols, following a consistent PMM framework: Understand, Shape, Execute.

- Product positioning & messaging frameworks
- GTM strategy & launch execution
- ICP definition & user research
- Sales enablement (one-pagers, battlecards, pitch decks)
- Developer & buil

- Teaching entrepreneurship to 36 isolated young people who wanted to launch a business. Personal analysis and business action plan dedicated to every student.
- Conducted 500+ interviews. Assisted the launch of 12 companies in total.

- Creation and launch of a new product offering. 100%+ Revenues.
- Target ICP with a new messaging strategy to increase the reach on Sales Navigator.
- Built the whole marketing mix: Inbound, Outbound, SEO, e-mailing, CRM.

Worked as Partner at Kawa Coffee.

- Marketing Strategy: 500+ customers, from 0€ to 100K€ MRR.
- Sales enablement: battlecards, trainings, creation of all sales content.
- Market analysis: launching new offers and built partnerships.
- Built from scratch and managed a B2C eCommerce website: 1 000+ subscribers.
- Raised €500K with Kima Ventures, managed a team of 4 people.

- Built ICP, messaging and sales pitch to drive MRR from €2K to €20K.
- Prioritization of features based on competitors and the feedback loop.

- Product launch in Cybersecurity & e-Commerce : CerberHost, NAXSI, Bargento, UK subsidiary.
- Led the delivery phase of the company's and partners website : wireframing and specs, development sprints with developers, launching.
- Digital strategy : emailing, SEM, website management (Wordpress), SEO, KPI follow-up.
- Acquisition of e-Commerce merchants by creating high-quality contents (white book

Worked as Sales Marketing Manager at Baron Francois Ltd.

Worked as International Business Development Assistant at Hudson.

Worked as Marketing Assistant at Four Communications.

Hands-on training to master user research, market positioning, and data-driven growth strategies in the crypto space.

Certification test: Applied skills to a DeFi protocol use case, delivering a full go-to-market plan — from defining target personas and crafting a competitive narrative to designing incentive mechanisms, proposing growth experiments, selecting marketing channels, building partners

Trained on a real use case with the Getaround app - How to boost the repeat rate on the platform?

What I learnt:

🎯 Product Strategy, Vision & Metrics
🔎 Product Discovery : user interviews, data (SQL)
⚡ Prioritization : KPIs impacted - Rice, MoSCow.
💻 Prototyping with real users on Figma

Program entirely taught in English.

Major in Marketing - Business Strategy - Finance - International Law.
Program entirely taught in English.

Major in Macroeconomics - Microeconomics - Statistics - Mathematics