Matthieu Crédou
@matthieucrdou
Senior innovation consultant driving strategic transformation, product innovation, and measurable business results.
FranceWhat I'm looking for
I am a senior innovation consultant with 15+ years leading strategic transformation, product innovation, and organizational change for public and private sector clients.
I have built marketing and innovation departments from scratch, implemented BI systems, and designed scalable product pipelines that generated measurable revenue and user growth.
My background includes leading cross-functional teams, facilitating C-level workshops, and managing high-impact campaigns—from domain registry modernization to Web3 gaming pivots.
I am bilingual French/English with technical fluency in BI and NoCode/AI platforms, and I focus on practical, data-driven solutions that align stakeholders and deliver results.
Experience
Work history, roles, and key accomplishments
Marketing Automation Consultant
Self-Employed
Jan 2024 - Present (1 year 9 months)
Deliver marketing automation, NoCode and AI implementation services for SMBs, designing workflow automation systems and training professionals; developed and launched a NoCode/AI training program.
Marketing Director
Trendex
Jan 2022 - Dec 2023 (1 year 11 months)
Led product pivot from influencer tokens to sports-focused Web3 gaming, grew user base 10x (500→5,000) in 10 months, implemented KPI tracking and multi-platform advertising and secured a high-profile athlete partnership.
Innovation Consultant
Pors Streillen
Jan 2017 - Dec 2020 (3 years 11 months)
Co-led campaign to secure Breton flag emoji, managed multi-stakeholder engagement and presented technical Unicode submission resulting in 500,000+ social impressions and high-level endorsements.
AFMarketing Director
Afnic
Jan 2014 - Dec 2017 (3 years 11 months)
Built AFNIC's first dedicated marketing department, launched innovation frameworks and data analytics (Pentaho) that drove 12% higher domain creation growth and enabled €1M+ additional revenue from new services.
AFCommercial Marketing Manager
Afnic
Jan 2011 - Dec 2014 (3 years 11 months)
Led AFNIC's new extensions program, managing 20 domain extensions and achieving a 100% approval rate for 17 ICANN submissions, generating over €1M in additional annual revenue.
Domain Project Lead
.BZH Association
Jan 2007 - Dec 2011 (4 years 11 months)
Led feasibility study and ICANN application process for the .BZH domain, developing business frameworks and regulatory strategy based on international models.
Marketing & Commercial Manager
Maison des 3 Thés
Jan 2003 - Dec 2005 (2 years 11 months)
Managed a network of 40 retail partners and led international partner negotiations and business development to expand commercial reach across France.
Marketing Executive
Veuve Clicquot
Jan 2001 - Dec 2003 (2 years 11 months)
Implemented marketing strategies and merchandising operations in the Asian luxury market while coordinating local distributors during a VIE program in Indonesia.
Education
Degrees, certifications, and relevant coursework
Sciences Po Rennes
Master in Business Administration, Economics & Finance
2001 - 2001
Activities and societies: International exchange: University of Queensland (2000)
Master in Business Administration (EcoFi: Economics & Finance) with an international exchange at the University of Queensland in 2000.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Job categories
Skills
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