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Matthieu Crédou

@matthieucrdou

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Senior innovation consultant driving strategic transformation, product innovation, and measurable business results.

France

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What I'm looking for

I seek roles where I can lead strategic transformation and product innovation, work cross-functionally with executives, and deliver measurable growth using data-driven and NoCode/AI solutions.

I am a senior innovation consultant with 15+ years leading strategic transformation, product innovation, and organizational change for public and private sector clients.

I have built marketing and innovation departments from scratch, implemented BI systems, and designed scalable product pipelines that generated measurable revenue and user growth.

My background includes leading cross-functional teams, facilitating C-level workshops, and managing high-impact campaigns—from domain registry modernization to Web3 gaming pivots.

I am bilingual French/English with technical fluency in BI and NoCode/AI platforms, and I focus on practical, data-driven solutions that align stakeholders and deliver results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Automation Consultant

Current

Self-Employed

Jan 2024 - Present (2 years 5 months)

Deliver marketing automation, NoCode and AI implementation services for SMBs, designing workflow automation systems and training professionals; developed and launched a NoCode/AI training program.

Marketing Automation AI Implementation Workflow Design Training Make Process Optimization

Marketing Director

Trendex

Jan 2022 - Dec 2023 (1 year 11 months)

Led product pivot from influencer tokens to sports-focused Web3 gaming, grew user base 10x (500→5,000) in 10 months, implemented KPI tracking and multi-platform advertising and secured a high-profile athlete partnership.

Product Strategy Growth Marketing Web3 KPI Tracking User Acquisition Meta Ads Partnership Management

Innovation Consultant

Pors Streillen

Jan 2017 - Dec 2020 (3 years 11 months)

Co-led campaign to secure Breton flag emoji, managed multi-stakeholder engagement and presented technical Unicode submission resulting in 500,000+ social impressions and high-level endorsements.

Stakeholder Management Campaign Strategy Standards Submission Public Relations Workshop Facilitation Coalition Building

Marketing Director

Afnic

Jan 2014 - Dec 2017 (3 years 11 months)

Built AFNIC's first dedicated marketing department, launched innovation frameworks and data analytics (Pentaho) that drove 12% higher domain creation growth and enabled €1M+ additional revenue from new services.

Marketing Leadership Product Development BI (Pentaho)Organizational Design Stakeholder Engagement Strategic Planning Data Driven Decision Making

Commercial Marketing Manager

Afnic

Jan 2011 - Dec 2014 (3 years 11 months)

Led AFNIC's new extensions program, managing 20 domain extensions and achieving a 100% approval rate for 17 ICANN submissions, generating over €1M in additional annual revenue.

Program Management Regulatory Compliance ICANN Processes Product Launch Client Management Revenue Growth Process Development

Domain Project Lead

.BZH Association

Jan 2007 - Dec 2011 (4 years 11 months)

Led feasibility study and ICANN application process for the .BZH domain, developing business frameworks and regulatory strategy based on international models.

ICANN Application feasibility studies Regulatory Strategy Business Modeling

Marketing & Commercial Manager

Maison des 3 Thés

Jan 2003 - Dec 2005 (2 years 11 months)

Managed a network of 40 retail partners and led international partner negotiations and business development to expand commercial reach across France.

Business Development Negotiation Channel Management Commercial Strategy Partner Relations

Marketing Executive

Veuve Clicquot

Jan 2001 - Dec 2003 (2 years 11 months)

Implemented marketing strategies and merchandising operations in the Asian luxury market while coordinating local distributors during a VIE program in Indonesia.

Marketing Strategy Merchandising Distributor Luxury Marketing