Guillaume Protard
@guillaumeprotard
Head of Product building and scaling product leadership functions that turn feature factories into impact.
FranceWhat I'm looking for
I’ve spent the last years filling a specific leadership gap: many scaling companies don’t lack good PMs and engineers, they lack a real product leadership function to take over from the founding team. I build that function by co-building vision and strategy with ExCo-level workshops, then turning it into a concrete operating system for teams shipping features.
At Le Collectionist, I took on the company’s first dedicated product leadership function. I helped the investor roadshow that led to a €60M fundraising, led a search engine revamp (+27% website CVR YoY) and launched the first mobile app (52% of owners became MAUs within a year). I scaled the product team x4 to 12 people (PM, Product Design, Data, QA), created the company’s first Data team, and reorganised into feature teams with autonomous areas, while also integrating acquired subsidiaries across websites, back-office and tools.
At Mooncard, I reshaped strategy and go-to-market as part of the leadership team during a full strategic repositioning. I took over product leadership, built product vision and strategy, and translated the new direction into a roadmap. I reorganised and grew the team to 8 people, launched the first Product Marketing function, and delivered major customer-facing launches—such as an electric fleets offer integrating a credit card and an EV charging badge—while driving top-line and bottom-line initiatives (including +8% incremental spend via Apple Pay/virtual cards and €100K+ SMS annual savings through rationalisation and a switch to push notifications).
My foundations come from earlier roles in growth and marketing execution (including Doctolib and BlaBlaCar), plus a strong “product bootcamp” mindset shaped from the inside. These days I’m exploring this new era of AI-enhanced product management through personal projects, and I’m open to product consultant and fractional leadership work when product teams feel stuck in feature-factory mode but the market fit is already there.
Experience
Work history, roles, and key accomplishments
* Contributed to reshaping the company's new strategy and go-to-market as a member of the leadership team, in the context of a full strategic repositioning
* Took over product leadership and built the product vision and strategy, translating the new company direction into a concrete roadmap
* Reorganised and grew the team to 8 people, creating the company's first Product Marketing function
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* Took on the company's first product leadership function, building the first product vision and strategy, aligned with the existing company strategy
* Contributed to the investor roadshow that led to a €60M fundraising, as the company's product reference point for existing and prospective investors
* Led the search engine revamp (+27% website CVR YoY) and the launch of the company's first mobile
* Co-built Doctolib's first freemium product from discovery to delivery, making it the #1 organic source of Marketing Qualified Leads (400-600 inbound leads/month)
* Contributed to the launch of Doctolib new PMS software by building marketing cross-sell features into the core product, reaching 110% of target in year 1
* Led the B2B website revamp (the company's #1 source of acquisition and MRR),
- Led marketing and communication strategy, and coordinated its 360° execution across all media (Search, Social, CRM, TV, OOH, radio, partnerships)
* Responsible for overall (online and offline) budget and performance monitoring
* Contributed to key company projects: launch of first bus lines in 2018, OuiBus due diligence, BlaBlaBus launch in 2019
* Owned growth and marketing strategy for BlaBl
* Responsible for all marketing activities on Google advertising products (SEA, Programmatic, YouTube)
*Managed key marketing partnerships, e.g. with travel websites for passenger acquisition and route planners for driver acquisition
* Led marketing analytics projects on tracking and attribution
* Owned marketing strategy, budget and media mix for Belgium
- Involved day-to-day in the due diligence for the acquisition of several startups - worked on the business plans, deal models and interacted regularly with our advisers (legal, financial) and company C-level management
- Drafting of an antitrust notification before the French competition authority (Autorité de la concurrence) for another Cimpress acquisition
- Participated to several corporate st
- Participation à l'optimisation du processus de vente au sein de l'équipe "Sales"
- Qualification et démarchage de prospects
- Réalisation de contenus destinés aux responsables du marketing digital de grandes marques (livre blanc, blogpost, ...)
Supported the CFO team during a summer internship at Iliad/Free.
Education
Degrees, certifications, and relevant coursework
Sciences Po
Master Finance & Stratégie, Market Finance / Corporate Finance / Corporate Strategy
- Enseignements macroéconomiques fondamentaux : Macroéconomie financière - Risques Bancaires
- Finance de marché : Analyse financière et fondements de l'évaluation - Marchés financiers
- Finance d'entreprise : Outils de gestion - Comptabilité - Corporate Governance
- Stratégie d'entreprise
- Initiation à l'entrepreneuriat
King's College London
Échange au sein des départements "Arts & Humanities" et "Social Science & Public Policy"
Cursus suivi :
- History
- Management
- War Studies
- Film Studies
Sciences Po
Bachelor of Arts (BA), Sciences politiques - Économie - Histoire
Le Wagon
Computer science
2020 - 2020
Full stack developer track:
- core concepts of computer science
- back-end: ruby on rails
- front-end: HTML, CSS, Javascript
- introduction to product management and design
- SQL
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Job categories
Skills
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