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Matthew Zana

@matthewzana1

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VP of Client Success driving retention and >95% goal attainment for large user portfolios.

Spain

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What I'm looking for

I seek senior client-success or account-management roles in EdTech/SaaS where I can reduce churn, optimize onboarding, and lead data-driven teams.

I am a client-success and account-management leader with a decade-plus background in instructional leadership and SaaS operations. I specialize in designing onboarding, activation, and retention systems that get users to value quickly and sustain engagement.

Currently I lead Client Success at Fit 4 Life Systems, orchestrating end-to-end journeys for a high-touch coaching program and implementing success plans that reduce churn and improve lifetime value.

Previously I managed portfolios of 500+ users at Liberty English School, achieving >95% pass and goal attainment rates through personalized roadmaps, progress tracking, and digital transformation.

I bring a blend of education psychology, process optimization, and performance coaching to EdTech and SaaS environments, and I thrive in data-driven, remote-first cultures focused on empathetic outcomes.

Experience

Work history, roles, and key accomplishments

Current

VP Client Success

Current

Fit 4 Life Systems

Aug 2024 - Present (1 year 4 months)

Orchestrate end-to-end client journey for a high-touch coaching SaaS, standardizing onboarding to accelerate time-to-value and implementing Success Plans that improve retention and LTV.

Client Success Onboarding Retention Strategy Account Management Process Optimization Performance Coaching SaaS Success Planning

Current

Head Teacher / Client Success Lead

Current

Liberty English School

May 2016 - Present (9 years 7 months)

Managed a portfolio of 500+ students, achieving >95% pass rates by designing personalized learning roadmaps and leading digital transformation of curriculum to improve engagement.

Portfolio Management Client Success Coaching Edtech Performance Tracking

English Teacher / Client Success Coach

Imagine English

Jul 2013 - May 2016 (2 years 10 months)

Led user onboarding and customized learning materials to maximize engagement in the first 90 days, using progress data to adapt strategies and meet long-term goals.

Onboarding Curriculum Design Data Driven Instruction ESL

English Teacher / Client Success Coach

Adrian Hawley English Academy

Oct 2012 - Jul 2013 (9 months)

Taught Cambridge exam preparation and conversational English across levels, supporting student outcomes through targeted instruction and exam-focused coaching.

Exam Preparation Teaching ESL