Matthew Rappo
@matthewrappo
Design lead turning complex problems into scalable digital experiences.
United StatesWhat I'm looking for
I’m a Designer and Art Director who turns messy organizational problems into clear, scalable digital experiences. I’ve built design systems for government recruiting, overhauled financial platforms, and created founding product strategy for a pre-seed tech startup.
I work best where the roadmap is loose, the product is forming, and design decisions drive business outcomes. Whether restructuring information architecture or leading cross-functional teams through complex launches, I simplify systematically and aim for measurable impact.
Today, I collaborate with startups, health/wellness brands, and digital agencies on UI, art direction, product flows, and scalable design systems. My role consistently spans concepting, product strategy, UX flows, visual systems, and dev-ready design execution—focused on clarity, performance, and scale.
Experience
Work history, roles, and key accomplishments
I am collaborating with startups, health/wellness brands, and digital agencies on UI, Art Direction, product flows, and scalable design systems. Projects have ranged from full-service redesigns to embedded product vision work.
My role consistently spans concepting, product strategy, UX flows, visual systems, and dev-ready design execution. All with a focus on clarity, performance, and scale.
Freelance Designer
Isabeautifulanimal.com
May 2024 - Present (2 years 2 months)
Collaborate with startups, health/wellness brands, and digital agencies on UI, art direction, product flows, and scalable design systems. Provide concepting, product strategy, UX flows, visual systems, and dev-ready design execution focused on clarity, performance, and scale.
Army
Charter
Ethicon
Blackstone
LPL
BNY
Citibank
Nissan / Infiniti
Army
Provided design work focused on design systems for clients at Critical Mass.
Brought on to work with the Product team on the conceptualization, wire-framing, and design on a stealth project.
Freelance senior UI/product designer at IBM.
Freelance Art Director
DigitasLBi US
Jul 2016 - Sep 2016 (2 months)
Freelance art director at DigitasLBi US, working on American Express.
American Express
New York Lottery
USPS
T-Mobile
GoSmart
Aflac
Montana Tourism Board
Bridgestone
Firestone
Bell + Howell
American Express
Freelance designer at Williams-Sonoma, Inc.
Tresemmé
Chase
Freemans Sporting Club
The Dutch
The Penrose
Output Club
Studio Sofield
Ann Taylor
The New Pornographers
Werner Herzog
Collection B
Jerry Schatzberg
Hanes
Nutriskin
Dish Network
Web design intern at Juicyorange, LLC.
Freelance graphic designer at Standard Motion.
Creative services intern at Marvel Entertainment.
Design intern at Woodkraft Itnl Inc.
Education
Degrees, certifications, and relevant coursework
School of Visual Arts
Continuing Education
2013 - 2013
Pratt Institute
BFA, Graphic Design
2004 - 2009
Pelham Memorial HS
2000 - 2004
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
isabeautifulanimal.comJob categories
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