
Matic Pirc
@maticpirc
CMO at House of Sustainable Brands and Head of Insights at Funnelytics; grew a technical blog to ~100k monthly visits.
What I'm looking for
At House of Sustainable Brands, I handle budgeting, ad optimizations, email campaigns, and automations as CMO. At Funnelytics, I onboard clients, optimize customer journeys, and conduct CRO analysis while managing 20+ clients.
At Moralis, I owned copy and growth across email, blog, social, landing pages, and docs. I wrote and optimized 500+ SEO articles, helping scale a technical blog to ~100k monthly visits with many top-5 rankings.
I planned and executed a seasonal email promotion that drove ~$1M ARR in ~3 weeks, and built 50+ lifecycle flows and broadcasts. I also standardized UTM taxonomy and dashboards to support channel CPA/LTV analysis and faster weekly decisions.
As a freelance Growth Marketer & Copywriter, I’ve built content and email funnels for 30+ brands and businesses, delivered websites and landing pages, and set up automation and analytics. My work includes CRO analysis and optimizations for 20+ ecommerce brands with $100k+ ad spend.
Experience
Work history, roles, and key accomplishments
CMO
House of Sustainable Brands
Jan 2025 - Present (1 year 10 months)
Orchestrates full marketing scope including budgeting, ad optimizations, and email campaigns and automations.
Head of Insights
Funnelytics
Jan 2025 - Present (1 year 10 months)
Onboards clients and outlines and optimizes their big-picture customer journeys, including CRO analysis and managing 20+ clients.
Freelance Growth Marketer & Copywriter
Self Employed
Jan 2015 - Present (11 years 10 months)
Built content and email funnels for 30+ brands across SaaS, fintech, wellness, travel, and e-commerce; delivered websites and landing pages; set up automation and analytics; consulted on marketing strategy.
Senior Marketing Specialist/Manager
Moralis
Jan 2021 - Jan 2025 (4 years)
Owned copy and growth across email, blog, social, landing pages, and docs; led editorial calendar and SEO QA; designed and executed full-funnel campaigns; coordinated vendors and implemented A/B testing.
Health Physics Engineer/Manager
Krško Nuclear Power Plant
Jan 2016 - Jan 2018 (2 years)
Managed radiation protection and health physics operations at a nuclear power plant.
Junior Engineer
Krško Nuclear Power Plant
Jan 2015 - Jan 2016 (1 year)
Worked in the Health Physics Department at a nuclear power plant.
Assistant Nuclear Engineer
Krško Nuclear Power Plant
Jan 2010 - Jan 2015 (5 years)
Assisted in the nuclear fuel department during studies, participating in outages and advanced nuclear computations.
Education
Degrees, certifications, and relevant coursework
Krško Nuclear Power Plant
Professional Training, Nuclear Physics
2015 - 2018
Professional training in nuclear physics and nuclear power plant operations, including gamma spectroscopy, applied health physics, nuclear English, and phases 1-3 for NPP licensing personnel.
General high school Brežice
High School Diploma, General Education
2004 - 2008
Completed general high school education with a straight-A diploma.
Primary and elementary school Brežice
Primary School Diploma, General Education
1996 - 2004
Completed primary and elementary education with straight-A grades and received several golden awards in Mathematics, Physics, and Science.
Grant Cardone
10X Marketing, Marketing
Completed the 10X Marketing course by Grant Cardone.
Lurn
Email Incubator, Email Marketing
Completed the Email Incubator course by Lurn.
Igor Kheifets
Email Marketing, Email Marketing
Completed the Email Marketing course by Igor Kheifets.
Anik Singal
Copywriting, Copywriting
Completed the Copywriting course by Anik Singal.
Alex Hormozi
Courses, Business
Completed courses by Alex Hormozi.
Russel Brunson
Funnel Lessons, Marketing
Completed lessons on funnels by Russel Brunson.
Robby Blanchard
Commission Hero, Affiliate Marketing
Completed the Commission Hero course by Robby Blanchard on affiliate marketing and Facebook ads.
Dean Graziosi and Tony Robbins
Knowledge Business Blueprint, Business
Completed the Knowledge Business Blueprint (KBB) and Mastermind courses by Dean Graziosi and Tony Robbins.
Chris Much
Trainings, SEO, PR, Blogging
Completed PressCable Alpha Stacker, Ampifier, and Asigo trainings by Chris Much.
Wealthy Affiliate
In-house Courses, Online Marketing
Completed in-house courses at Wealthy Affiliate.
Steve Clayton & Aidan Booth
Kibo Code, E-commerce
Completed the Kibo Code course by Steve Clayton and Aidan Booth on dropshipping and Google ads.
Lurn
Printable Profits, E-commerce
Completed the Printable Profits course by Lurn on print on demand and Etsy.
Moralis Academy
Courses, Web3/Crypto
Completed Web3/crypto courses including Ethereum 101, Blockchain & Bitcoin 101, Crypto for Beginners, Blockchain Business Masterclass, Bitcoin Monetary Revolution, DeFi 201, and Technical Analysis.
XU Group
Certificates, Sustainability
Completed sustainability certificates including Corporate Climate Action and Carbon Offsetting.
Jim Kwik
Courses, Personal Development
Completed courses by Jim Kwik on power of mind and personal transformation.
The Silva Ultra System
Silva Ultra System Control, Personal Development
Completed The Silva Ultra System Control course.
Rapid Transformational Therapy (RTT)
Certification, Therapy
Certified in Rapid Transformational Therapy (RTT).
Hypnotherapy
Certification, Therapy
Certified in Hypnotherapy.
Life & Universal Laws Coaching
Certification, Coaching
Certified in Life & Universal Laws Coaching.
Regan Hillyer
The Art of Manifesting, Personal Development
Completed The Art of Manifesting by Regan Hillyer.
Christie Marie Sheldon
Unlimited Abundance, Personal Development
Completed Unlimited Abundance by Christie Marie Sheldon.
Jeffrey Allen
Duality, Personal Development
Completed Duality by Jeffrey Allen.
University of Ljubljana
Master's degree in Physics, Nuclear Physics
2011 - 2014
Postgraduate studies in Nuclear Physics at the Faculty of Mathematics and Physics, University of Ljubljana, resulting in a Master's degree in Physics.
University of Ljubljana
Degree in Physics, Physics
2008 - 2011
Undergraduate studies in Physics at the Faculty of Mathematics and Physics, University of Ljubljana, resulting in a degree in Physics.
Tech stack
Software and tools used professionally
Looker
Contentful
Elementor
GitLab
Shopify
WooCommerce
Mailchimp
Customer.io
Mixpanel
Google Search Console
Figma
Adobe Photoshop
Slack
Jira
ClickFunnels
HubSpot
ActiveCampaign
Trello
Asana
Notion
ClickUp
WordPress
Ahrefs
SEMrush
Adobe Premiere Pro
Canva
SQL
Google Ads
Airtable
Screaming Frog
Klaviyo
Midjourney
CapCut
ChatGPT
Claude
Brevo
Availability
Location
Authorized to work in
Portfolio
drseverin.comSalary expectations
Social media
Job categories
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