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Mati CastañedaMC
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Mati Castañeda

@maticastaeda

Content Planner & Automation Specialist helping personal brands grow with content systems and lead automation.

Argentina
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As a freelance Content Planner & Automation Specialist, I created content strategies for personal brands, coaches, and independent professionals that generated over 131,000 views and reached 79,400 unique viewers in 90 days.

I created short-form video content with individual pieces reaching 36,000 plays, and automated DM responses and lead capture using ManyChat and Zapier with CRM and email integrations. I also organized weekly production workflows in Notion and Trello and used AI tools to support script and copywriting.

Experience

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Education

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Coderhouse logoCO

Coderhouse

Diplomatura en Marketing Digital, Marketing Digital

Completed a Diplomatura in Marketing Digital, covering content creation with AI, Meta Ads, content planning, UX, and community management.

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