At Warner Bros. Discovery, I turn consumer and audience research across TV, streaming, YouTube and social platforms into insights for sales, content and marketing teams across Latin America. I own the weekly sports streaming and linear performance report and Power BI dashboard, combining HBO Max viewing accounts, TNT linear reach and YouTube unique viewers.
I built Insights Arena, a Microsoft Copilot agent that lets sales and insights teams query sports audience and streaming data in natural language. I also deliver audience intelligence and Brand Lift studies, and use automated dashboards and AI workflows to scale insight delivery across regional teams.
