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Dafna Saltzman

@dafnasaltzman

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Data-driven Product Data Analyst with 10+ years of experience.

Argentina

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my data expertise in a collaborative environment, focusing on impactful projects that drive business growth and innovation.

I am a data-driven Product Data Analyst with over 10 years of experience in the gaming, tech, travel, and advertising industries. My expertise lies in SQL, Python, A/B testing, predictive modeling, and statistical analysis, which I leverage to drive business growth and optimize key performance indicators such as retention, monetization, and engagement.

In my current role as a Product Data Analyst Lead at Etermax, I manage and mentor a team of analysts, develop strategic OKR-driven roadmaps, and standardize data-driven processes to enhance collaboration and efficiency. I am passionate about using data storytelling and visualization to empower decision-making and have successfully partnered with cross-functional teams to deliver impactful data-backed solutions.

Throughout my career, I have contributed to the launch of multiple games and provided digital consulting for high-profile clients. My ability to conduct advanced analyses and automate reporting has consistently resulted in actionable insights that enhance product performance and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Product Data Analyst Lead

Current

Etermax

Oct 2021 - Present (3 years 7 months)

Managed and mentored a team of 3 product data analysts, fostering career growth and enhancing team performance. Developed strategic OKR-driven roadmaps aligned with business objectives.

SQL Python Statistical Analysis

Product Data Analyst

Etermax

Dec 2019 - Sep 2021 (1 year 9 months)

Conducted advanced analyses to optimize game KPIs, including Retention, Game Economy, Monetization and Engagement using SQL and Python. Designed and evaluated 60+ A/B tests, generating actionable insights to enhance game performance.

SQL Python Amplitude Tableau A B Testing

Business Intelligence Analyst

Havas Media Argentina

Dec 2018 - Nov 2019 (11 months)

Provided digital consulting for high-profile clients such as L'Oreal, Fox, and Disney. Automated and monitored performance dashboards with Google Data Studio.

Google Data Studio Python Google Analytics Heatmap Analysis

Consumer Insights Analyst

Almundo

Jan 2018 - Dec 2018 (11 months)

Planned and executed market research for international expansions in Mexico, Colombia, and Brazil. Architected and monitored Tableau and Google Data Studio reports to guide strategic decision-making.

Tableau Google Data Studio Market Research Survey Design

Data Analyst

Wunderman

Jul 2015 - Dec 2017 (2 years 5 months)

Analyzed web and social media performance metrics for clients like Microsoft Latam, Disney, and United Airlines, providing actionable insights through weekly and monthly reports. Created and maintained dashboards using Power BI and IBM Cognos, enhancing client reporting.

Power BI Cognos Web Analytics Social Media Metrics Reporting

Data Quality Analyst

Wunderman

Sep 2014 - Jul 2015 (10 months)

Ensured database integrity through SQL query execution and data validation processes. Produced monthly reports to monitor and improve data quality standards.

SQL Data Validation Data Integrity Data Quality Reporting

Education

Degrees, certifications, and relevant coursework

Teclab Higher Technical Institute

Degree in Computer Programming, Computer Programming

Completed a comprehensive program focusing on computer programming principles and practices. Gained foundational knowledge in various programming languages and software development methodologies.

Argentine Advertising Association

Creative Copywriter, Advertising

Undertook a specialized program focused on developing creative copywriting skills for the advertising industry. Learned techniques for crafting compelling and effective advertising content.