Open to opportunities

María Mercedes Isla Blum

@mariamercedesislablum

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Data analyst with 16 years of experience in media.

Argentina

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What I'm looking for

I seek a collaborative environment that values data-driven decision-making and continuous learning.

With 35 years of professional experience, I have dedicated 16 years to a national public media outlet, evolving from a journalist to a data analyst in digital media. My journey has been marked by a commitment to optimizing social media measurement and analysis, translating complex technical terminology into comprehensible language for business stakeholders.

At Televisión Pública Argentina, I transformed access to social media insights by curating a database of 250,000 videos, developing a Python algorithm for categorization, and creating dynamic visualizations that identified key patterns, such as the impact of Instagram Reels during the 2022 World Cup. My role in designing and implementing a normalized data warehouse significantly improved data quality and accessibility for 34 social media accounts.

Recognized for my contributions, I won a competitive position as a Semi Senior Analyst in 2013, validating my technical expertise. I am passionate about learning and applying new skills that add value to my work and the teams I collaborate with.

Experience

Work history, roles, and key accomplishments

Current

Analyst and Developer R - Python

Current

Televisión Pública Argentina (RTASE)

Jan 2009 - Present (16 years 9 months)

Optimized data in Digital Media by transforming access to social media insights with a curated database of 250,000 videos. Developed a Python algorithm to catalog this modeled database by TV program and genre, creating dynamic and comparative visualizations for unified and strategic analysis.

Data Analysis Python SQL Tableau Power BI Data Warehousing ETL Processes Data Visualization Training

Current

Data Science Consultant

Current

Gineta Data

Founded Gineta Data, an initiative focused on offering individuals and companies the possibility of delegating specific Data Science tasks. Provides comprehensive solutions that transform data into strategic information, working collaboratively with clients.

Data Science Data Analysis Strategic Planning Client Management

Education

Degrees, certifications, and relevant coursework

Gineta Data

Data Science, Data Science

2024 -

Activities and societies: Focused on practical applications of data science, including ETL processes and data visualization. Developed skills in optimizing data for digital media and creating strategic insights.

Completed a comprehensive 245-hour program in Data Science, including 50 hours of training per course. Gained expertise in various tools and technologies such as SQL, Tableau, Power BI, Power Query, Looker Studio, Python, and R.