María Mercedes Isla Blum

With 35 years of professional experience, I have dedicated 16 years to a national public media outlet, evolving from a journalist to a data analyst in digital media. My journey has been marked by a commitment to optimizing social media measurement and analysis, translating complex technical terminology into comprehensible language for business stakeholders.

At Televisión Pública Argentina, I transformed access to social media insights by curating a database of 250,000 videos, developing a Python algorithm for categorization, and creating dynamic visualizations that identified key patterns, such as the impact of Instagram Reels during the 2022 World Cup. My role in designing and implementing a normalized data warehouse significantly improved data quality and accessibility for 34 social media accounts.

Recognized for my contributions, I won a competitive position as a Semi Senior Analyst in 2013, validating my technical expertise. I am passionate about learning and applying new skills that add value to my work and the teams I collaborate with.