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Ma Theresa Andongo

@matheresaandongo

Fundraising Officer at UNICEF Philippines who improved donor acquisition and retention income targets by 22% and 19%.

At UNICEF Philippines, I led telemarketing fundraising initiatives that exceeded donor acquisition and retention income targets by 22% and 19%, respectively. I used performance optimization and data-driven campaign management to support those results.

I developed KPI monitoring and reporting systems and implemented a Quality Assurance framework for telemarketing operations. I also produced donor analytics that informed campaign optimization and fundraising decisions.

As a Fundraising Associate at UNICEF Philippines, I supported the transition to Salesforce CRM, including data migration and process adoption. I also contributed to fundraising campaigns, including the sale of more than 8,000 Malang Christmas card sets.

Earlier at UNICEF Philippines, I helped establish its in-house telemarketing program and led face-to-face fundraising teams. Before my fundraising work, I taught Hospitality and Tourism Management and worked in gaming relations.

Experience

Work history, roles, and key accomplishments

Fundraising Officer

UNICEF Philippines

Sep 2024 - Mar 2026 (1 year 6 months)

Led telemarketing fundraising initiatives that exceeded donor acquisition and retention income targets by 22% and 19%, respectively. Developed KPI monitoring systems and a Quality Assurance framework to improve campaign effectiveness and donor experience.

Telemarketing Donor Acquisition Donor Base Retention KPI Monitoring Quality Assurance Data Analysis Donor Analytics Campaign Management Stakeholder Engagement Training Coaching

Fundraising Associate

UNICEF Philippines

Nov 2023 - Aug 2024 (9 months)

Supported fundraising strategy development by preparing donor analytics and campaign performance reports. Played a key role in the transition to Salesforce CRM and coordinated the sale of over 8,000 Malang Christmas card sets.

Donor Analytics Salesforce Data Migration Campaign Coordination Quality Assurance Corporate Partnerships Donor Engagement Process Improvement

Fundraising Team Leader

UNICEF Philippines

Nov 2018 - Oct 2023 (4 years 11 months)

Led donor acquisition initiatives and coached face-to-face fundraising teams to achieve goals while maintaining ethical standards. Pioneered the in-house telemarketing program and built a high-performance team culture.