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Mathabo Moloi

@mathabomoloi

Assistant Brand Manager at CANWAY Pty Ltd who delivered R29.8m in revenue, reaching 120% of target through product portfolio management.

South Africa

Message

What I'm looking for

I'm looking for full-time remote work and am available immediately.

At CANWAY Pty Ltd, I managed product portfolios and coordinated work across sales, supply, R&D, and design teams. I analysed pricing and promotional data that informed decisions and delivered R29.8m in revenue, reaching 120% of target.

As a freelance brand strategist, I conducted market research and developed brand or campaign strategies for Planet Fitness, Frey's, and Petite French & Co. I also completed The University of Cape Town's data analysis short course, covering Excel-based statistical analysis, SQL, data interpretation, and visualisation.

Experience

Work history, roles, and key accomplishments

Family Caregiver

Jan 2025 - Jan 2026 (1 year)

Took a planned career break to care for my father during his illness. Now fully available and ready to return to full-time work.

Promotional Hostess

Hendricks Gin Festival, Absa

Nov 2023 - Dec 2025 (2 years 1 month)

Engaged consumers at high-profile events, promoting brand experiences and generating leads.

Consumer Engagement Brand Promotion Lead Generation

Assistant Brand Manager

Canway Pty Ltd

Jun 2023 - Jul 2025 (2 years 1 month)

Managed multiple product portfolios end-to-end, coordinating across sales, supply, R&D, and design teams. Authored and presented category strategies and reports, and analyzed pricing and promotional data to inform decisions.

Product Portfolio Management Cross functional Coordination Category Strategy Data Analysis Pricing Analysis Promotion Analysis Digital Merchandising Event Organisation Excel PowerPoint

Freelance Brand Strategist

Planet Fitness, Frey's, Petite French & Co

Jan 2020 - Dec 2022 (2 years 11 months)

Led consumer and market research for various clients, developing brand identities, campaign strategies, and budgets. Successfully pitched strategies to clients.

Market Research Brand Strategy Campaign Strategy Budgeting Client Presentations

Education

Degrees, certifications, and relevant coursework

The IIE Vega School

Bachelor of Commerce Honours, Strategic Brand Management

Bachelor of Commerce Honours in Strategic Brand Management from The IIE Vega School, completed in 2022.

The IIE Vega School

Bachelor of Business Administration, Brand Building and Management

2019 - 2021

Activities and societies: Pencil Award: Top academic performer in Brand Building and Management, class of 2021; Bright Star Merit Award: 2019, 2020, 2021 for consistent academic excellence (+76% aggregate)

Bachelor of Business Administration in Brand Building and Management from The IIE Vega School, completed in 2021. Received the Pencil Award for top academic performance and the Bright Star Merit Award for three consecutive years.

The University of Cape Town

Online Short Course, Data Analysis

2026 -

Grade: 90% aggregate

Completed an online short course in data analysis, covering data-driven decision-making, Excel-based statistical analysis, SQL, data interpretation, and visualisation, achieving a 90% aggregate.