Amy Lowenthal
@amylowenthal
Marketing and brand strategy student building insight-led campaigns.
South AfricaWhat I'm looking for
I’m a motivated postgraduate marketing student with a strong foundation in consumer behaviour, brand strategy, and digital marketing. I’m passionate about building brand value through innovative, insight-led strategies, and I adapt quickly when new challenges come my way.
In my 2025 work placement at Up & Up Group, I completed a two-week rotation in media planning, followed by two weeks in brand marketing and market research. I gained first-hand exposure to integrated campaign development and the day-to-day agency workflow, strengthening how I think from consumer insight to execution.
As a Marketing Assistant at KLL Beauty (Jan 2023 – Jul 2023), I conducted market research to identify and size growth opportunities and built and managed the brand’s online presence to drive community engagement and client acquisition. Through Client Projects with Red & Yellow, I served as an Account Manager—leading a Ready-to-Drink launch campaign end-to-end (market research, consumer insight, creative concept, and a multi-channel plan spanning influencer marketing, digital media, and event activations) and developing consumer insight-led campaigns with human-centred storytelling.
Experience
Work history, roles, and key accomplishments
Marketing Assistant
Kll Beauty
Jan 2023 - Jul 2023 (6 months)
Conducted market research to identify and size growth opportunities. Built and managed the brand’s online presence to drive community engagement and client acquisition.
Communications Internship
Do it Digital
Jan 2021 - Jan 2023 (2 years)
Supported day-to-day communications operations to ensure smooth workflow and task completion. Managed scheduling, email coordination, and document organisation.
Work Placement — Media & Strategy
Up & Up Group
Jan 2025 - Present (1 year 7 months)
Completed a two-week rotation across media planning, brand marketing, and market research. Gained exposure to integrated campaign development and the agency workflow.
Pep Cuddlesome Account Manager
Red & Yellow
Jan 2025 - Present (1 year 7 months)
Developed a consumer insight-led campaign during Brand Challenge, combining strategic positioning with human-centred storytelling to create an emotionally resonant campaign. Achieved a 76% cumulative average outcome as stated in the source.
Ginologist Account Manager
Red & Yellow
Jan 2025 - Present (1 year 7 months)
Led an end-to-end Ready-to-Drink launch campaign, including market research, consumer insight, and creative concept development. Built a multi-channel plan spanning influencer marketing, digital media, and event activations.
Fynbos Fine Foods Strategist
Red & Yellow
Jan 2025 - Present (1 year 7 months)
Delivered a structured media plan supported by in-depth market research and consumer insights. Produced actionable recommendations to support brand growth.
Education
Degrees, certifications, and relevant coursework
University of Cape Town
Bachelor of Commerce (BCom), Management Studies
2021 - 2024
Pursued a BCom in Management Studies, developing a foundation in management, consumer behavior, and related analytical subjects.
Red & Yellow Creative School of Business
Advanced Diploma, Marketing & Advertising
2021 - 2023
Completed an Advanced Diploma in Marketing & Advertising, building skills in marketing strategy, communications, and digital marketing.
King David Victory Park
National Senior Certificate (IEB), General Education
2016 - 2020
Completed the IEB National Senior Certificate.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Interested in hiring Amy?
You can contact Amy and 90k+ other talented remote workers on Himalayas.
Message AmyGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
