My University of Pretoria marketing projects include an integrated brand awareness campaign for Italtile, where I developed a six-month campaign concept connecting social media, experiential activations, and in-store marketing. I supported the strategy with consumer research, audience segmentation, customer personas, and campaign KPIs.
For Bio Plus Energy Drink and Status Men, I developed brand growth and repositioning strategies informed by consumer and competitor research. I also currently process supplier invoices and resolve account queries at Astron Energy, using Sage Accounting.
