Mateo Encabo

Own demand-generation execution for a B2C performance marketing agency, reporting to the CEO and working alongside a senior CMO consultant to build a scalable B2B lead-generation engine. Run day-to-day operations across email, content, and partnerships, and administer HubSpot to track pipeline and report against MQL and SQL targets.

Created and led the entire marketing function from zero, reporting directly to the CEO; built and executed the GTM strategy, ICP analysis, and buyer-persona research. Led a full company rebrand that directly contributed to surpassing the annual revenue target.

Joined as the first dedicated marketing hire and built the marketing operation from the ground up; promoted to Senior Marketing Manager on results. Led branding, lead-gen campaigns, website strategy and UX, social media, and event marketing.

Delivered automation projects for enterprise clients on Adobe Marketo, WordPress, and CloudChampion. Helped Microsoft launch 90+ webinars; built nurture programs, lead-scoring models, source attribution, and performance reports.

Implemented the in-house community-management process for Lenovo LATAM, unifying data and improving engagement across platforms. Managed multi-channel social via Sprinklr and led content line-ups across Argentina, the US, and India.

Drove sales against monthly targets through self-managed lead generation, presentation strategy, and performance reporting.

Pursued a Bachelor's Degree in Psychology.

Studied Industrial Engineering, but did not complete the degree.