Looking for a job

Mateo Byrne

@mateobyrne

Message

Growth marketer at NØKK who scaled Tidie to $50k in monthly revenue through paid media and eCommerce.

Argentina

Message

At NØKK, I manage paid media and content for a portfolio of clients, connecting Meta, Google and TikTok Ads with CRO, email marketing and remarketing. I also build and optimize Tiendanube stores, customizing storefronts with HTML/CSS and Claude Code.

I founded Tidie, an online crossbody bag brand, and managed its growth across paid media, marketplaces and repeat purchases. At peak, I managed USD 40k per month in paid media; the brand reached USD 50k in revenue in two peak months, at a 15–20% net margin.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

NØKK

Mar 2026 - Present (8 months)

Co-founded and led a paid media and content agency, managing ad accounts for up to 8 clients and leading strategy across Meta, Google, and TikTok Ads. Directed a multidisciplinary team and led sales meetings with US and European prospects.

Meta Ads Google Ads TikTokAds Media Buying CRO Tienda Nube HTML CSS Claude Code Team Management Client Strategy

Founder

Tidie

Nov 2024 - Feb 2026 (1 year 3 months)

Founded and scaled an online crossbody bag brand, managing all digital growth and paid media. Oversaw USD 40k/month in ad spend at peak and generated USD 50k in revenue in two peak months.

Meta Ads Media Buying Creative Testing Audience Targeting Performance Analysis Email Marketing Remarketing Mercado Libre Ecommerce

Paid Media

MegaTechno

Feb 2022 - Jun 2024 (2 years 4 months)

Optimized paid media campaigns for an electronics retailer, focusing on ROAS, CPA, and CTR. Analyzed audiences and purchase behavior to improve profitability and worked on site conversion.

Paid Media ROAS CPA CTR Audience Analysis Conversion Rate Optimization