MARZUK ABDUL-RAUF
@marzukabdulrauf
Dynamic marketing analyst specializing in lead generation and data analysis.
GhanaWhat I'm looking for
I am a dynamic and results-oriented Marketing Analyst with over 4 years of experience in B2B marketing. My expertise lies in lead generation, marketing automation, and data analysis, where I have successfully developed and executed Go-To-Market (GTM) strategies that drive business growth. I pride myself on my ability to collaborate effectively with Sales, Marketing, and Customer Success teams to ensure a seamless lead generation and sales process.
Throughout my freelance career, I have overseen and optimized GTM strategies, designed and managed lead nurturing campaigns, and analyzed marketing campaign performance to refine targeting for maximum lead qualification. My proficiency in tools such as Instinct.AI, Clay, Apollo, and LinkedIn Sales Navigator has enabled me to enhance outbound prospecting and lead qualification efforts significantly. I am passionate about leveraging data to continuously improve marketing strategies and drive results.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
Freelance
Apr 2019 - Present (6 years 2 months)
Dynamic Marketing Analyst with expertise in B2B marketing, focusing on lead generation and marketing automation. Proven ability to develop and execute Go-To-Market strategies, analyze campaign performance, and collaborate with cross-functional teams to enhance lead qualification.
Digital Marketing Coordinator
XYZ Tech Solutions
Feb 2021 - Mar 2023 (2 years 1 month)
Led outbound prospecting initiatives and optimized cold outreach strategies, significantly improving lead generation. Utilized prospecting tools to generate high-quality leads and refined messaging for email campaigns, ensuring alignment with sales teams.
Education
Degrees, certifications, and relevant coursework
University of Ghana
Bachelor's Degree
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
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