kwaku korankye
@kwakukorankye
Digital marketing specialist and data analyst improving growth with insights.
GhanaWhat I'm looking for
I’m a results-oriented digital marketing professional and data analyst with 7+ years of experience driving brand growth, digital campaigns, and sales performance. I lead planning and execution across social media and paid advertising (Meta Ads, Google Ads), while using SEO, audience targeting, and campaign optimization to improve engagement and conversion rates.
I’m hands-on with SQL and Excel (advanced formulas, pivot tables) to analyze campaign and customer data, and I build Power BI dashboards to track KPIs and deliver actionable insights to management. I’ve consistently increased digital visibility and built performance reporting that supports better decisions, including a 60% visibility increase within 6 months and a 20% rise in client conversions at Echellon Motion.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Techpedia Company Limited
Jan 2018 - Present (8 years 5 months)
Planned and executed social and paid campaigns (Meta Ads, Google Ads) and managed SEO/audience targeting and ad creatives to improve engagement and conversion rates. Increased digital visibility by 60% in 6 months and grew followers from 0 to 750 using SQL/Excel analysis and Power BI KPI dashboards.
Digital Marketing Analyst
Echellon Motion
Jan 2021 - Jan 2023 (2 years)
Developed and maintained partner and agency relationships to support high-impact marketing collaborations and aligned digital marketing strategies with business objectives. Built and maintained performance dashboards that contributed to a 20% increase in client conversions.
Digital Marketing Manager
Universal Hospitals Group
Jan 2021 - Jan 2022 (1 year)
Developed and implemented social media strategies to increase brand visibility, curating content across platforms and growing followers by 50%. Managed website SEO optimization to improve search rankings.
Education
Degrees, certifications, and relevant coursework
Accra Business School
Mini MBA, Marketing Management
2018 -
Completed a Mini MBA in Marketing Management in 2018.
Kwame Nkrumah University of Science and Technology (KNUST)
Bachelor of Science (BSc), Forest Resources Technology
2009 - 2012
Completed a BSc in Forest Resources Technology from 2009 to 2012.
Ghana Institute of Management and Public Administration (GIMPA)
Post Graduate Diploma, Occupational Safety and Health Management
Earned a Post Graduate Diploma in Occupational Safety and Health Management from GIMPA.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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