Open to opportunities

Mary Scheske

@maryscheske

Message

Strategic content and digital marketing leader driving growth through SEO, analytics, and accessible design.

United States

Message

What I'm looking for

I seek a role where I can lead content and digital strategy, use SEO and analytics to drive growth, champion accessibility, and mentor cross-functional teams.

I am a strategic content and digital marketing leader with 15+ years building multi-channel programs across higher education, nonprofits, and small business. I blend big-picture strategy with hands-on execution—creating content calendars, SEO frameworks, accessible visuals, and automation that drive measurable engagement.

As founder of a freelance digital agency, I managed digital presence for 50+ clients, implemented on-page SEO that produced page-one rankings for some clients, and developed GA4 dashboards that translated analytics into actionable insights. At UTSA I served as the sole communications manager for a large academic department, directing editorial calendars, newsletters, and web content while ensuring alignment with branding and accessibility standards.

I excel at tools and platforms including HubSpot CMS/CRM, WordPress, GA4, Looker Studio, Canva, and Adobe Creative Suite, and I bring cross-functional leadership and a focus on inclusive content standards to every role.

Experience

Work history, roles, and key accomplishments

Current

Founder & Digital Strategist

Current

MaryMaking Web & Media Design

Jan 2012 - Present (13 years 8 months)

Built and managed digital presence for 50+ clients across education, nonprofit, and small business sectors, delivering multi-channel content strategies that grew engagement 25–40% and achieved page-one SEO rankings for select clients.

Content Strategy SEO HubSpot WordPress GA4 Marketing Automation Canva Adobe Creative Suite

Public Relations Specialist

Guadalupe Valley Electric Cooperative

Jan 2008 - Dec 2010 (2 years 11 months)

Coordinated community outreach and member communications, launching intranet and social strategies that improved engagement and supported event marketing and advocacy campaigns.

PR Community Outreach Newsletters Social Media Strategy Event Marketing Internal Communications

Copy Editor & Marketing Coordinator

Advertas, LLC

Jan 2007 - Dec 2008 (1 year 11 months)

Edited technical and marketing collateral for enterprise energy clients, producing clear, accurate content across print and digital campaigns to improve messaging consistency.

Copy Editing Technical Writing Marketing Collateral Proofreading Content Production Client Communication

Communications Lead

University of Texas at San Antonio

Served as sole communications manager for a large academic department supporting 100+ faculty and thousands of students; directed editorial calendars, newsletters, and web content to improve engagement and accessibility compliance.

Content Management Accessibility Content GA4