Open to opportunities

Mary Maina

@marymaina1

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Detail-oriented Marketing Data Analyst with strong analytical skills.

Kenya

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What I'm looking for

I am looking for a role that values analytical skills and offers opportunities for growth and collaboration.

I am a detail-oriented professional with experience as a Marketing Data Analyst, skilled in using CRM tools like HubSpot to drive email marketing campaigns. My background includes conducting market research, analyzing performance metrics, and leading successful campaigns that enhance customer engagement and drive results.

In my recent role as an Assistant Marketing Data Analyst at Single Grain, I performed funnel analysis and collaborated with cross-functional teams to provide data-driven solutions. I integrated real-time and offline data to gain a comprehensive view of business performance, which led to improved targeting strategies and campaign outcomes.

As a Freelance Virtual Assistant, I manage executive calendars, conduct market research, and provide overall remote support. I am eager to leverage my analytical skills and experience to contribute to a dynamic team focused on achieving impactful results.

Experience

Work history, roles, and key accomplishments

Current

Freelance Virtual Assistant

Current

Upwork

Jul 2023 - Present (2 years)

Conducted market research, prepared reports, and maintained databases. Managed executive calendars, scheduled meetings, and coordinated appointments. Managed emails, filtered priority ones, and drafted responses.

Market Research Database Management Calendar Management Social Media Management CRM Tools HubSpot Customer Service Travel Coordination

Assistant Marketing Data Analyst

Single Grain

Feb 2022 - Present (3 years 5 months)

Performed funnel analysis and in-depth analysis of performance trends across each funnel down to the granular level. Collaborated with cross-functional teams to translate business requirements to provide data-driven solutions. Analyzed user behavior through their engagement and retention leading to improved targeting strategies.

Funnel Analysis Data Analysis User Behavior Analysis Data Integration Performance Monitoring Troubleshooting Looker Studio GA4 Customer Journey Mapping

Content Writer (SEO)

ContentWriters.com

Oct 2020 - Present (4 years 9 months)

Wrote high-quality SEO-friendly articles, blogs, and product descriptions. Did extensive research on client topics ensuring well-informed articles and blogs. Used natural keyword placement to avoid keyword stuffing for relevance.

seo writing Content Creation Research Keyword Placement Editing Proofreading

Education

Degrees, certifications, and relevant coursework

University of Eldoret

Bachelor of Arts, Business Administration

Completed a Bachelor of Arts in Business Administration, achieving Second Class Honors. This program provided a strong foundation in business principles and practices.

Cisco Networking Academy

Certificate, Data Analytics

Obtained a Certificate in Data Analytics from Cisco Networking Academy. This program focused on key concepts and tools in data analysis.

ALX Africa

Certificate, Virtual Assistance and Tools

Earned a Certificate in Virtual Assistance and Tools from ALX Africa. The curriculum covered essential tools and practices for virtual administrative support.

Google Digital Academy (Skillshop)

Certification, Google Analytics

Completed the Google Analytics certification (GA4) through Google Digital Academy (Skillshop). This certification focused on advanced analytics and reporting within Google Analytics 4.