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Mary Luz Cortes Aguirre

@maryluzcortesaguirre

Senior Web Designer and UI/UX Designer with experience creating intuitive, conversion-focused digital experiences that combine usability, visual desig

Colombia

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What I'm looking for

I’m looking for a role where I can combine UI/UX, visual design, web design, and digital marketing to create intuitive, high-converting digital experiences. I enjoy collaborating with cross-functional teams, improving user journeys, solving problems, and designing websites, landing pages, and digital assets that balance usability, aesthetics, and business goals.

I’m a Senior Web Designer and UI/UX Designer with experience creating intuitive, conversion-focused digital experiences that combine usability, visual design, and business goals.

My background includes web design, UI/UX, landing pages, WordPress, responsive design, digital marketing, SEO, branding, and visual content creation. I have worked on websites, digital campaigns, educational content, and marketing materials for companies across different industries, collaborating with teams to improve user experience and engagement.

I enjoy solving problems through design, transforming ideas into polished digital experiences, and creating interfaces that are both visually appealing and effective. I’m especially interested in projects that combine strategy, design, and user-centered thinking to create meaningful results.

Experience

Work history, roles, and key accomplishments

Current

Web Designer & UI/UX

Current

Grupo ZEA

Jan 2021 - Jan 2023 (2 years)

Designed and developed websites for major clients and supported marketing teams with digital strategy and online campaign execution. Contributed core UI/UX and web development support to improve digital presence.

UI UX Design Figma Adobe Illustrator HTML CSS Digital Strategy Email Marketing Ads Manager Social Media Management

Senior Web Designer

Vara Digital Marketing

Oct 2024 - Mar 2026 (1 year 5 months)

Designed user-focused web interfaces and conversion-focused landing pages while supporting digital marketing initiatives. Implemented on-page SEO improvements and worked across WordPress, Shopify, Wix, Squarespace, Webflow, and e-commerce platforms such as WooCommerce.

UI UX Design Landing Page Design On Page SEO WordPress wix Webflow Squarespace WooCommerce Performance Optimization Shopify Liquid Figma GoHighLevel Email Marketing Ads Manager

Web Designer

PaperPlane

May 2023 - Jan 2024 (8 months)

Designed and maintained client websites and landing pages in collaboration with marketing teams. Managed hosting environments and domains and applied SEO improvements to support campaign results.

Website Design Landing Pages SEO Optimization Web Hosting Performance Optimization Web Administration UI Design WooCommerce Shopify Liquid

Web Designer & Digital Marketing

Atrio Agencia

Jan 2018 - Jan 2020 (2 years)

Developed and maintained websites, executed email marketing campaigns, and managed hosting environments and domains. Applied SEO best practices while working with platforms including WordPress, Shopify, Webflow, and Wix.

WordPress Shopify Webflow wix HTML CSS Email Marketing Web Hosting

Visual Designer

Universidad de Caldas

Feb 2017 - Apr 2019 (2 years 2 months)

Designed ATL campaigns and produced final artwork for print and digital materials. Created e-learning courses using agile (Scrum) project workflows and supported web administration tasks.

Graphic Design ATL Campaigns adobe indesign Adobe Illustrator Adobe Photoshop Agile Scrum Trello Email Marketing Landing Pages LMS administration

Portfolio SEO Web Designer

Parexton Web Design

Jan 2016 - Dec 2016 (11 months)

Designed, developed, and maintained websites with a focus on portfolio SEO positioning and optimization strategies. Delivered website updates aligned with SEO performance goals.

Web Design SEO Strategy Website Development Landing Page Optimization HTML CSS UI Design Performance Optimization

Educational Content Web Designer

FEDECAFÉ – Fundación Manuel Mejía / Cenicafé

Jan 2011 - Jan 2015 (4 years)

Designed and produced educational materials, digital booklets, and online learning content. Developed websites and virtual course platforms to support learning delivery.

Educational Content Development E Learning Digital Booklets Web Design Online Learning UI Design adobe indesign

Web & Newsletter Designer

Quántica – Ciudadeje.com

Jan 2008 - Jan 2010 (2 years)

Designed and managed websites and intranets, creating banners, landing pages, and email newsletters. Supported ongoing web updates and digital content production for internal and public channels.

Web Design Intranet Management Landing Pages Banner Design UI Design Digital Content Production

Education

Degrees, certifications, and relevant coursework

Universidad de Caldas

2017 - 2018

Designed and created project deliverables for the Engineering Faculty Design Lab, including ATL campaign materials and e-learning course content. Produced final artwork for print and digital pieces as part of educational projects.