Open to opportunities

Maryam Aftab

@maryamaftab

Message

I grow brands through SEO, paid media, and data-driven digital storytelling.

Pakistan

Message

What I'm looking for

I'm looking to scale brands through SEO, paid media, B2B content, and data-driven campaign strategy. I value cross-functional collaboration, measurable growth, and opportunities to uncover untapped opportunities that build revenue and engaged communities.

At PKTEAM, I lead full-funnel marketing across SEO, paid media, and B2B content strategy, increasing organic traffic by 40%+ and delivering up to 4x ROAS through Google, Meta, and LinkedIn campaigns.

I've built content funnels, email flows, blog strategies, outreach, and performance dashboards for tech, health, education, and social-impact clients. I use Google Analytics, Looker Studio, and Meta dashboards to turn campaign data into actionable insights, while working closely with design, content, and tech teams to build engaged communities and drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Full-Funnel Digital Marketing Executive

Current

PKTEAM

Oct 2023 - Present (2 years 11 months)

I lead full-funnel marketing campaigns across SEO, paid media, and B2B strategy. My role centers on combining performance data and creative insights to grow brand visibility, drive conversions, and generate leads for diverse clients in tech, health, and education.

Key Achievements:

Increased organic traffic by 40%+ via on-page, off-page, and technical SEO

Launched high-converting Google, Meta,

B2B Digital Strategy & Growth Executive

NetraClos Inc.

Apr 2022 - Sep 2023 (1 year 5 months)

Digital Media Specialist | NetraClouds Inc. | Canada | Apr 2022 – Sep 2023

- Developed and executed digital marketing campaigns, increasing social media
engagement by 40% in 6 months.
- Led content strategy for multiple B2B and B2C clients, resulting in a 25% boost in
qualified leads.
- Utilized analytics tools to optimize ad spend and improve ROI by 18%.
- Collaborated with cross-functiona

Social Media Marketing Manager

VR Chili Production

Dec 2021 - Jul 2022 (7 months)

Oversaw social media strategy and campaign development for a creative production house. Focused on storytelling, branding, and engagement for niche entertainment and cultural content.

Highlights:

Launched thematic content campaigns for product and film-related promotions

Grew Instagram and Facebook engagement by 60% within 4 months

Managed influencer collaboration and UGC sourcing for promotio

Digital Media Manager

CASHT-Center of Advanced Studies in Health & Technology

May 2020 - Sep 2021 (1 year 4 months)

Led all digital communications, advertising, and media planning for educational and health-focused programs. Oversaw strategy, execution, and reporting across multiple platforms.

Key Contributions:

Developed brand voice and digital content strategies for health awareness campaigns

Led advertising across Facebook, YouTube, and Instagram for event promotions

Wrote, edited, and proofread content

Social Media Social Media Marketing Case Studies Marketing Strategy Marketing Campaigns Google Analytics Digital Marketing Content Marketing Team Leadership Digital Media Copywriting Event Planning Leadership Marketing Analytics Account Management Community Outreach Strategic Thinking Campaigns

Lecturer

Army Public School - (APSACS)

Aug 2015 - Aug 2017 (2 years)

Teaching is the job I had been doing since I was 14, This is something I can never get tired of. At APSAC Attock, the years as a coordinator (Physics) & lecturer I realized that what a strong change a single individual can bring if he/she is determined.
Taught physics to secondary-level students while leading academic planning and curriculum design. Focused on collaborative and interactive learni

Team Leadership Teacher Training Leadership Teaching Team Management