Open to opportunities

Misha Arshad

@mishaarshad

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I’m a results-driven Media Buyer and Meta Ads specialist focused on scalable lead generation.

Pakistan

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What I'm looking for

I’m looking for a performance marketing role where I can manage Meta (Facebook/Instagram) ad campaigns, optimize for ROAS and conversions, run creative testing, and use analytics to scale growth with strong team collaboration.

I’m a results-driven Media Buyer and MetaAds specialist who plans, launches, and optimizes Facebook and Instagram campaigns for lead generation, customer acquisition, and sales growth.

I’m especially strong in audience research and targeting, using performance data to improve ROAS, conversions, and overall campaign efficiency. I also manage advertising budgets, run continuous optimizations, and turn metrics into actionable insights.

I build ad copy and collaborate with creative strategies to strengthen engagement and click-through rates. I’ve also handled e-commerce marketing activities like product promotions and customer acquisition campaigns.

Beyond digital marketing, I bring an analytical mindset from my environmental background and experience supporting EIA/IEE reporting, plus strong communication skills from teaching science. I enjoy continuous learning and staying current with MetaAds and performance marketing improvements.

Experience

Work history, roles, and key accomplishments

Science Teacher

Dar-E-Arqam School

Jan 2019 - Jan 2020 (1 year)

Delivered science lessons and developed engaging learning materials. Managed classroom activities and monitored student performance to support learning outcomes.

Lesson planning Classroom Management Student Assessment Communication Skills Presentation Skills Organizational Skills