Marwan Mekkey
@marwanmekkey
I turn marketing data into acquisition, ROAS, and campaign performance improvements.
EgyptWhat I'm looking for
At Floward, I analyze campaigns, customers, funnels, and marketing channels to improve acquisition and performance. My work contributed to a 15% increase in first-time customer acquisition and a 10% improvement in ROAS while reducing CPA.
I build Metabase KPI dashboards, validate data across GA4, Firebase, Segment, Channable, and Excel, and investigate tracking inconsistencies. Previously at Taager, I built operational dashboards, analyzed SKU and 3PL performance, and supported delivery performance improvements.
Experience
Work history, roles, and key accomplishments
Marketing Analyst (MarTech)
Floward
Oct 2025 - Present (11 months)
Contributed to a 15% increase in first-time customer acquisition through campaign and customer analysis. Reduced CPA while increasing ROAS by 10% using customer segmentation analysis.
Last Mile Data Analyst
Taager
Mar 2025 - Oct 2025 (7 months)
Built weekly dashboards, monitored order flow and 3PL KPIs, and surfaced performance actions. Led SKU performance analyses and cross-functional investigations.
Last Mile Account Manager
Taager
Jan 2025 - Mar 2025 (2 months)
Managed day-to-day last-mile operations, resolved carrier exceptions, and maintained stakeholder communication. Maintained performance trackers and SLA checks.
Entrepreneur
Geographical Navigation
Jul 2023 - Dec 2024 (1 year 5 months)
Operated freight-forwarding across ocean (FCL/LCL), air, and road; built carrier network and SOPs. Managed end-to-end export/import documentation and coordinated customs brokers.
Customer Service Representative
UX Centers
Jan 2022 - Dec 2023 (1 year 11 months)
Resolved high-volume inquiries and documented cases and de-escalations.
Sales Associate
Linkers
Jan 2022 - Dec 2023 (1 year 11 months)
Managed pipeline, needs-based selling, and proactive follow-ups.
Virtual Assistant
Freelance
Jan 2022 - Dec 2023 (1 year 11 months)
Handled email, calendars, meeting logistics, and first-line support.
Marketing Manager
Freelance
Planned SMB campaigns, developed positioning inputs and content calendars, and delivered concise performance summaries with next steps.
Education
Degrees, certifications, and relevant coursework
Coventry University
Bachelor, Marketing and Business Administration
Grade: GPA: 3.3
Bachelor's degree in Marketing and Business Administration with a minor in Accounting, completed in 2023.
Arab Academy for Science and Technology
Bachelor, Marketing and Business Administration
Grade: GPA: 3.3
Bachelor's degree in Marketing and Business Administration with a minor in Accounting, completed in 2023.
Availability
Location
EgyptAuthorized to work in
Salary expectations
Job categories
Skills
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