Martina Hubbard
@martinahubbard
Experienced program manager with a focus on client advocacy and marketing.
United StatesWhat I'm looking for
I am a dedicated program manager with extensive experience in marketing and client advocacy. My journey began with a B.A. in Communications from Kean University, which laid the foundation for my career in project management and client engagement. At ADP, I successfully launched and managed the Reference Program Pilot, achieving a remarkable 6x growth in client acquisition within just four months. This experience honed my skills in tracking KPIs and strategizing enablement tools for account managers.
In my recent role at Meta, I managed the Ad Destination Scorecard Program, where I oversaw communication and execution with various stakeholders. I take pride in my ability to collaborate cross-functionally, as demonstrated by my successful execution of a holiday webinar that attracted over 500 attendees. My commitment to continuous improvement is evident in my proactive identification of process enhancements and my ability to gather qualitative feedback to evolve programs effectively.
Experience
Work history, roles, and key accomplishments
Marketing Project Coordinator
MetLife
Nov 2023 - Present (1 year 7 months)
Supported Group Benefits Regional Market Customer Marketing by managing the intake and assignment of marketing requests from the sales team. Assisted with updating 30+ PowerPoint presentations, event planning, and ordering collateral for over 4 events. Proactively identified process improvements and provided reporting on the status and effectiveness of over 200 marketing collateral pieces.
Program Manager, Marketing Programs
Meta
Jun 2022 - Dec 2022 (6 months)
Managed the Ad Destination Scorecard Program, overseeing communication and execution with stakeholders and 3rd party suppliers to track results and fulfill team KPIs. Planned and executed a holiday webinar in 4 weeks, achieving 500+ attendees. Collaborated cross-functionally to develop client-facing marketing materials and launched an internal Wiki page for program content.
Client Advocacy Program Manager
ADP
Jun 2019 - Jun 2022 (3 years)
Launched and managed the Reference Program Pilot, achieving 6x growth impact in 4 months and tracking 6 KPIs to recommend strategy adjustments. Trained 10+ internal teams on client engagement programs and developed/published 6+ new client advocacy content pieces weekly. Managed the Influitive platform, cultivated 100+ client quotes, recruited 600+ client advocates, and organized 16 client advocacy
Education
Degrees, certifications, and relevant coursework
KUKean University
Bachelor of Arts, Communications
2013 - 2016
Completed coursework focusing on communication theories and practices. Studied various aspects of media, public relations, and interpersonal communication.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
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