At Schaeffler, I developed go-to-market strategies for the Modules & Mechatronics Business Division, focusing on EV adoption trends, battery technology, and thermal management. My market and competitive analyses uncovered strategic market niche opportunities.
At Vitesco Technologies, I managed the Innovation Platform and designed and presented workshops that increased engagement by 42%, measured by submissions. I also developed Power BI dashboards and researched emerging technologies for the Future Mobility 2035+ project.
At NielsenIQ, I led the digital side of global campaigns, including Human vs AI, which won Silver at the 2023 B2B Marketing Awards and delivered 7M+ impressions. I also managed the digital marketing integration strategy for the GfK and NielsenIQ merger, as well as social media and LinkedIn Live events.
At ZN Consulting, I managed social media campaigns for clients in the EU Bubble and contributed to the ETC travel campaign through content management, website optimisation, and communication with micro-travel influencers. I coordinated a team of six interns on that project and supported the CECE Summit 2021.
