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Marlon Poirrier

@marlonpoirrier

Message

I build revenue-generating email systems and creative assets for DTC eCommerce brands.

Brazil

Message

At Poirrier Lab, I architect behavior-based Klaviyo email systems for beauty, skincare, and luxury eCommerce brands, generating $183,592 in attributed revenue in 37 days and 478% month-over-month email revenue growth.

I've spent 10+ years combining email strategy, behavioral segmentation, conversion-focused design, brand identity, packaging, Amazon listings, and Meta and TikTok creative. I also developed an AI-assisted product photography pipeline using Midjourney, Flux, Krea, and Photoshop, while collaborating directly with international clients across English, Korean, Spanish, and Portuguese-speaking markets.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Founder

Current

Poirrier Lab

Jan 2020 - Present (6 years 7 months)

Founded and led a boutique email marketing agency, architecting Klaviyo systems that generated $183,592 in attributed revenue within 37 days and achieved 478% month-over-month email revenue growth. Delivered brand identity, packaging design, and AI-assisted product photography for international DTC clients.

Klaviyo Email Marketing Strategy Brand Identity Graphic Design Packaging Design Midjourney Photoshop Meta Ads Client Management

Senior Email Marketing Designer

Independent

Jan 2018 - Dec 2020 (2 years 11 months)

Designed and deployed Klaviyo campaigns and automated flows for eCommerce brands in beauty, fashion, and lifestyle verticals. Produced ad creatives and brand identity systems for emerging DTC brands, managing multiple client accounts with measurable performance improvements.

Klaviyo Email Marketing Campaign Design Automation Brand Identity Packaging Design Client Management

Graphic Designer & Digital Creative

Agency & Freelance

Jan 2014 - Dec 2018 (4 years 11 months)

Built a foundation in graphic design, digital marketing, and web development through self-directed learning and client work. Developed visual systems for social media, web, print, and packaging across multiple industries, and gained fluency in four languages for international collaboration.